Monthly Archives: October 2015

Holiday Shopping Is Already Upon Us. Are You Ready?

Though it is only October, and still a few weeks out from Halloween, the holiday shopping season has already begun! With retailers pushing up promotions to start far earlier than Black Friday, 40% of shoppers start their holiday shopping before Halloween. According to Think With Google, by the time Cyber Monday hits, half of consumers are already done shopping! Seems crazy right? It might be, but what that means for retailers is promotions, holiday sales and holiday content must get started early, or you may miss out on potential customers.

It may come as little surprise that men will be the ones procrastinating on holiday shopping with one in four starting their shopping in December. For these early months, gear content and creative towards women while focusing on men later into the holiday shopping season. However, never leave out either gender, there are always the over achievers and procrastinators from each side!

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Measure the Funnel: 5 key metrics to Track Your CRM Program

What are the key metrics you are using to monitor and manage your business? Critical metrics certainly include revenue growth, same store sales and customer growth. However, I would like to propose 5 additional metrics that you may not be tracking…but should be. These metrics help create a disciplined approach to managing the marketing funnel. Managing the process from pulling in new prospects through building loyal advocates is critical to any business – B2B or B2C, Retail, Brand or Resort.

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