Monthly Archives: March 2016

Dynamic content, it’s so much more than first name



You’ve heard it many times: make your emails more relevant, more personal. This is the age of tailored messaging, one-size fits all no longer works. But how to get started? Don’t worry, you don’t have to expand your team or build dozens of separate email versions for each campaign on your calendar. Instead, market smart: harness the power of dynamic content.

What is dynamic content? Dynamic content refers to changes in an email’s text, images or layout based on information about the recipient. “Dear [First Name]” is the most common and best understood example. But dynamic content is so much more than first name. You know when you receive an email showing your nearest store, your last item purchased or details of an upcoming reservation? These are all examples of dynamic content.

Read more ...

What Exactly is CRM?

Have you ever been asked who your customer is, what is their value, and what are they purchasing but couldn’t find the answer? Knowing who your customer is may be one of the most valuable pieces of information you can know about your business. Understanding values such as purchasing behavior, lifetime value, and RFM score can allow you to make needle moving business and marketing decisions. A customer data platform, or CRM software, such as Ascent360 can help you gather, analyze and execute successful campaigns using data you already have!

So how exactly do we create a customer data platform for you and your business? It starts with finding all the different places where you store customer data such as your retail Point of Sale, ERP, ticketing, rental or even lodging systems.

Read more ...