Monthly Archives: April 2016

Exclusion Groups: It's Not Rude to Exclude

It's Not Rude to Exclude: Why You Need Exclusion Group

At Ascent360, we are constantly stressing the importance of knowing your audience. And, after putting crucial time and consideration into developing a targeted audience for each of your email marketing campaigns, it’s worth noting that it can be just as important to determine whether there are people in that group that you shouldn’t send to. Creating an exclusion group can help you target only the right people for your message.

Oftentimes, there are good reasons to exclude subscribers from a campaign in order to keep communications with your database as relevant as possible. And, with Ascent’s insight into the demographics and most recent actions and purchase behaviors of your customers, there is no excuse not to know your customers and speak to them accordingly.

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Exclusion Groups: It’s Not Rude to Exclude

It's Not Rude to Exclude: Why You Need Exclusion Group

At Ascent360, we are constantly stressing the importance of knowing your audience. And, after putting crucial time and consideration into developing a targeted audience for each of your email marketing campaigns, it’s worth noting that it can be just as important to determine whether there are people in that group that you shouldn’t send to. Creating an exclusion group can help you target only the right people for your message.

Oftentimes, there are good reasons to exclude subscribers from a campaign in order to keep communications with your database as relevant as possible. And, with Ascent’s insight into the demographics and most recent actions and purchase behaviors of your customers, there is no excuse not to know your customers and speak to them accordingly.

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SEO: Start with your Keywords!

SEO_Step1_web

Many companies spend thousands of dollars on digital advertising with Google Ads, Facebook Ads, Twitter Ads, etc. The question is, will they be effective?  Yes. Will they be expensive?  YES! One way to lower the cost of digital ads and move your site up organically is to invest in SEO, also known as Search Engine Optimization. 

It all starts with your keywords.  Using consistent keywords on your website in addition to your advertising tells Google and other search engines that your content is relevant to the keywords searched. Doing this increases the likelihood they will serve your result organically and also reduce the cost of your ads.

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Press Release: AscentCRM Brings Clarity to Big Data

Golden, CO, April 5, 2016 – AscentCRM, LLC, launches a new tool this month that allows extreme visibility into its customer marketing analytics with highly customizable filter features and graphing capabilities. The revolutionary Marketing ROI toolset is now part of the complete package offered to clients of their customer relationship marketing services.

“Think of it as Google Analytics revenue tracking but for both online and bricks and mortar sales,” said Scott Buelter, CEO of AscentCRM. “This is a huge game changer as far as the way our customers can view their data. You now are able to understand how your marketing campaigns are driving revenue and then dig into the data and slice the data down to the product sold. Virtually whatever you need as far as analysis from a marketing campaign, you now can see.”

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