Monthly Archives: September 2016

Stop Wasting Money – Optimizing Customer Direct Marketing

Many companies are currently doing direct marketing via traditional channels such as direct mail and email marketing. But what if you are missing a portion of your customer base that is not engaging on those channels? Marketers now need to optimize their efforts to talk to customers where they are spending their time. Through Facebook, Google and other channels, you can now reach your customers where you haven’t been able to before. In addition, you can build a “look alike” model on these channels to target people that look like your best customers. By optimizing your spend and extending your reach, you can reduce your marketing costs while increasing your revenues.

Click here to download the OIA presentation

Ascent360 Becomes A Google Partner!

How To Reach Your Customers On Google & Find Similar Prospects

Ascent360 is thrilled to have been certified to become a proud Google Partner! Similar to with Facebook, we have integrated our Customer Data Platform with Google and can now export custom segmented audiences directly to Google AdWords.  AdWords automatically creates “Similar Audiences” based on your uploaded customer lists allowing you to expand your reach exponentially. Once your campaigns are set up, you simply add the audiences of your choice to the campaign and watch your Return on Investment (ROI) soar.  Talk to customers & prospects where they spend their time – Email, Facebook, Google, YouTube or Direct Mail – and ensure your maximum reach. 

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Scott Presenting at OIA Rendezvous

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OIA Rendezvous – Denver, CO

Are you passionate about the outdoor industry and interested in learning more about protecting our land, creating innovative gear and expanding the outdoor industry community? If so, then OIA Rendezvous is the event for you or your company to attend. Learn about this ever changing industry and how your company or brand can learn, adapt and grow to become a driving force within an industry so many are passionate about. Within the event are numerous educational tracks that provide high quality content and collaboration with fellow OIA members to help foster a healthy outdoor economy. As a part of that education track, Scott Buelter, the President of Ascent360, will be presenting on how to best utilize your marketing spend and talk to your customers where they are listening. Speaking details are below.

Attending OIA? Contact us to set up some talk business or allow us to show you around our home town!

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Heading to Interbike!

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Ascent360 is headed to Interbike!

Interbike is an industry trade show held in Las Vegas, Nevada with one simple goal; to unite an industry. According to Interbike.com, the show is held once a year to bring the bicycle industry together to meet and talk through different business objectives. So why would we, a software company, be attending a bike industry event? Well, good question! With many clients in the bike industry including Mike’s Bikes and The Accell North America brands, we feel it is important to continually attend industry leading events such as these to better understand what hurdles our clients are facing as well as understand where the industry is headed. We work with our clients to create and execute successful marketing strategies, and without a good grasp of the industry, our help can only go so far. 

Are you or your company planning to attend Interbike this year? If so, let us know and we can show you how we can help your company drive the most revenue from your marketing efforts. Or at the very least, let us get you a drink! It is Las Vegas after all….

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