Monthly Archives: June 2017

Outdoor Retailer is Around the Corner!

 Outdoor Retailer is Around the Corner!


Will you be attending? Spots fill up quickly! Ascent360 will be at Outdoor Retailer summer market from Wednesday, July 26 until Saturday, July 29. This year it will be held at the Salt Palace Convention Center in Salt Lake City, Utah. While walking the floor and meeting with current clients, we would also love the opportunity to meet some new faces and talk about how we can drive revenue for your business. If you will be attending and want to chat or grab a beer, shoot us an email at sales@ascent360.com.

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Trail Running in the Rockies

Team Ascent360 finished Ragnar Trail, Snowmass, CO!

Last weekend a group of us from Ascent360 completed the 2-day Ragnar Trail Relay in Snowmass, Colorado. Our team found our inner wild and ran on three trails (loops) that started and ended at Ragnar Village. Both mentally and physically challenging, we ran until everyone on our team had completed the green, yellow, and red trails. Some of us even ran in the middle of the night. Thankfully we were rewarded with stunning panoramic views of the Rockies.

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Is A Single Customer View Important?

unified customer view

Is a Single Customer View Important?

The need for a single customer view is growing due to companies’ growing desire to see every customer’s purchase behavior across all channels. This holistic view provides companies deeper insight such as demographics about who the customer is, when the purchase was made, the channel purchased through, and the list goes on. In an article written by CDP Institute creator David Raab, he expands on the need for a customer data platform (CDP). A CDP is specifically created for marketing purposes and communicating with customers in a more personal way through customized cross-channel campaigns. Remember, data’s just data until you use it!

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