Monthly Archives: July 2017

How Technology is Changing the Retail Landscape

In a world where technology is replacing human practices, there’s pressure on brick-and-mortar retailers to up their game and deliver products that are easily accessible, easy to navigate, and consistent across multiple points of purchase. And though there is still extreme value to face-to-face sales, these unavoidable technology changes prove to be daunting for many retailers. Read on to learn about the changing retail landscape and what can be done to overcome these challenges. 

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Employee Spotlight

Employee Spotlight: Steve Loyd, Sr. Database Developer

In our employee spotlight, this week is Steve Loyd, Ascent360’s Senior Database Developer!

Steve works on product innovations, primarily in our CDP services.   He also works behind the scenes to improve our data integration capabilities, which include improving data quality, designing new data structures to support advanced analytics, and building integration solutions that enable Ascent360 to keep ahead of our client’s needs.

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Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

 

Merchant: Mission Ridge Ski Area
Location: Wenatchee, Washington
Platforms: Ascent360, MailChimp, Siriusware, Facebook
Bottom Line: Businesses looking to foster long-term relationships with guests can use triggered campaigns to better understand their audiences’ needs.

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Ascent360’s Camber Exchange

Ascent360 Hosted a Camber Exchange! 

On Thursday we hosted a Camber Exchange, complete with a corn hole tournament outside, great food and drink, lots of giveaways, and a packed house of networking with women and men that work and enjoy the outdoor industry. The exchange was a local happy hour event that connected people who share interests, career objections, and passion for the outdoors. It was a great way to gather people from around the Denver metro area, network, spark ideas, and participate in Camber Outdoors’ grassroots community. Our keynote speakers were Scott Buelter, President of Ascent360 and Julia Fritze-Singh, VP of Client Success at Ascent360. Their presentations included information about why we partner with Camber, a little about Ascent360 and our mission, and their journey’s to how they got to where they are now at Ascent360. 

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Magnify Your Marketing this Holiday Season!

With Cyber Monday being less than 150 days away, it’s definitely time to start thinking about your plan of attack when it comes to marketing to your prospects and customers. According to a Google Consumer Survey, 30% of shoppers will begin their holiday shopping before Halloween. There’s quite a bit of work that goes into holiday season planning so you’ll want to embrace these trends for 2017. If you do, you’ll be a step ahead of your competitors. The earlier you start, the more top-of-mind your company will be and the more successful holiday season you will have!

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