Monthly Archives: March 2018

A Case Study: How a CDP Works WITH a Digital Agency

As a Customer Data Platform, we get many questions like, “If I have a CDP, can I still work with my agency?” and “So, you do what my agency does, right?” The answer to these would be YES and NO! Customer Data Platforms are actually very different than digital agencies and most of our clients have both! Agencies don’t do what a CDP does and vice versa. We love working alongside agencies to gather customer data into our platform and create powerful marketing campaigns for companies. 

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Upcoming Webinar! Back by Popular Demand…

Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive!

When: Wednesday, March 14, 12:00 P.M. (MT)

Where: Register Here!

Back by popular demand, Ascent360 leaders are hosting the webinar Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive we talked through last month. Registered previously but couldn’t make it? Want to hear it again? Here’s your chance! Come with all your questions as there will be a Q&A session at the end. 

Even if you can’t make it, be sure to sign up! We’ll send you the recording afterwards!

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Customer Data Platform vs. Customer Relationship Management Software


The Difference Between a CDP & a CRM

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech world? We can help with that. Gartner reported that 47% of marketing leaders said they already have a CDP in full production and another 19% are in the process. Interestingly, Gartner also reported that over half (52%) identify Salesforce Analytics Builder as their customer data platform.

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