Monthly Archives: March 2018

PODCAST: How to Capture Data and Use it to Catalyze your Business

 

PODCAST: How to Capture Data and Use it to Catalyze your Business with Director of Marketing, Laura Hazlett from Ascent360

This week, Laura recorded a podcast with Verde Strategy’s CEO, Kristin Carpenter-Ogden to  discuss Data and Customer-Centric businesses!

Episode Preview: Data, data, data! It’s all anyone can talk about, but HOW do you get it? And once you have it, how do you make it work for you? In today’s episode, our data guru, Laura Hazlett of Ascent360, breaks it down in an easy-to-understand way that will empower you to implement.

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Ascent360 Headed to Mountain Travel Symposium

We will be headed to South Lake Tahoe to attend Mountain Travel Symposium April 8-14. Will you be there? If so, let us know! We’d love to grab a coffee or beer with you.

About MTS:

Mountain Travel Symposium is the largest and longest running annual gathering of mountain travel professionals in the world. More than 1,100 representatives from 35+ countries establish relationships, build their business, pursue professional development and create a stronger mountain community. 

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A Case Study: How a CDP Works WITH a Digital Agency

As a Customer Data Platform, we get many questions like, “If I have a CDP, can I still work with my agency?” and “So, you do what my agency does, right?” The answer to these would be YES and NO! Customer Data Platforms are actually very different than digital agencies and most of our clients have both! Agencies don’t do what a CDP does and vice versa. We love working alongside agencies to gather customer data into our platform and create powerful marketing campaigns for companies. 

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Upcoming Webinar! Back by Popular Demand…

Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive!

When: Wednesday, March 14, 12:00 P.M. (MT)

Where: Register Here!

Back by popular demand, Ascent360 leaders are hosting the webinar Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive we talked through last month. Registered previously but couldn’t make it? Want to hear it again? Here’s your chance! Come with all your questions as there will be a Q&A session at the end. 

Even if you can’t make it, be sure to sign up! We’ll send you the recording afterwards!

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Customer Data Platform vs. Customer Relationship Management Software

 

The Difference Between a CDP & a CRM

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech world? We can help with that. Gartner reported that 47% of marketing leaders said they already have a CDP in full production and another 19% are in the process. Interestingly, Gartner also reported that over half (52%) identify Salesforce Analytics Builder as their customer data platform.

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