Monthly Archives: April 2019

Mont-Orford Chose Ascent360 to Bring the Resort to New Heights

Ascent360’s Customer Data Platform (CDP) and industry specific marketing expertise helps resort increase visitors.

Golden, Colorado — April 25, 2019 — Today, Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announced that Mont-Orford is joining the long list of ski resorts that trust the company’s CDP to enable authentic relationships with their prospects and customers. 

Located in the Mont-Orford National Park in the eastern region of Quebec, Canada, the resort offers year-round activities for thousands of visitors.  Mont-Orford wanted to ensure ultimate customer understanding and to develop specific offers with a perfect knowledge of its consumers.

The resort is collecting information that visitors consent to provide.  Yet, the data was difficult to access, and analysis was manual.  Mont-Orford needed a system that would make it easy to get a single source of truth for the marketing team to effectively utilize. 

“The Ascent360 platform provides a full picture of our customers and prospects,” said Pascal Mongeau, Mont-Orford general manager.  “Once all our data is harmonized within the Ascent360 platform, the information is then made available to our other marketing systems so we can engage with skiers, riders, golfers, or families taking the gondola to see the fall foliage”.

Mont-Orford selected Ascent360 because of its data expertise and also for its knowledge of marketing best-practices.  They appreciate getting a 360-degree view of each person and the ability to the direct relevant information right from the platform.  The combination of the Ascent360 platform with industry guidance meant Mont-Orford could stay true to its mission of getting generations outdoors and enjoying the natural beauty of the Quebec resort.

“It’s not just about our data platform, we partner with our clients and work with them every step of the way through the process” said Carlos Perez, chief revenue officer at Ascent360.  “By helping marketers improve customer engagement and marketing effectiveness, our clients see near term results and revenue impact year over year.” 

The Ascent360 platform empowers marketing teams to speak to individual consumers based on their immediate circumstances and intent.  Resorts like Mont-Orford can then have a positive impact on each visitor and get them returning season after season.

For more information:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com

We are 2 for 2!

For a second year in a row Ascent360 was nominated for Bank of America Merrill Lynch’s Colorado Companies to Watch. The award honors companies from across the state for the positive impact on Colorado. The 50 winning companies are recognized for:

  • Success in the marketplace
  • Strong potential for growth
  • Quality job creation
  • Innovative products and processes
  • Powerful economic impact
  • Community enrichment
  • Influential philanthropic actions
  • Pioneering corporate culture

Headquartered in Golden, Colorado, Ascent360 was one of the first companies to develop a Customer Data Platform (CDP) and we remain an industry leader today.  Ascent360 is experiencing dramatic growth as the CDP category gains popularity as an integral layer in the marketing technology stack. 

We set ourselves apart by partnering with B2C marketers to simplify today’s increasingly complex data world and enable authentic relationships with prospects and customers.  By combining siloed data into a single source of truth and by providing effective marketing insights, our clients see immediate returns and increased revenues year over year.

Because we deliver substantial results and proven value, we caught the attention of the Colorado Companies to Watch last year.  We are thrilled to be nominated two consecutive years and are excited about June 21st, when this year’s Top 50 Colorado Companies to Watch are announced. We are also a two-time winner of OUTSIDE Magazine’s 50 Best Places to Work so watch for us to continue our winning streak!