Monthly Archives: June 2019

NAYAB KHAN TO DRIVE CUSTOMER DATA PLATFORM INNOVATION AS ASCENT360 CTO

Leadership Continues to Advance Direct-to-Consumer Marketing Technology

GOLDEN, COLORADO, June 19, 2019 — Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announced that Nayab Khan, Chief Technology Officer (CTO), will lead the growth, expansion and continued innovation of its intelligent CDP solution.

“Customer Data Platforms are becoming an integral part of the marketing and technology stack,” says Khan. “The team and I continue to stay on the forefront by incorporating the latest database and cloud technologies, and by updating the platform’s user interface.” 

According to Khan, the Ascent360 CDP helps business-to-consumer (B2C) companies grow and thrive through its intuitive Software-as-a-Service (SaaS) platform, which combines and enriches siloed customer data into a single source of truth. The system derives business insights from data unified within the CDP; the platform intelligence is then used by the Ascent360 Success Team, in partnership with each client’s marketing team, to craft personalized, revenue-generating campaigns. Finally, the CDP makes the data accessible to other software systems to activate campaigns and assess results, so businesses realize high growth.

“Nayab and I both started as database architects,” says Scott Buelter, chief executive officer at Ascent360. “We share the same passion for innovation that empowers organizations to take meaningful action from data.”

Khan has over 20 years of data and database experience in a range of industries such as consumer packaged goods, database marketing and telecommunications. In previous roles, Khan developed data warehouses; built data analysis and reporting systems; and led large research and development as well as information technology (IT) teams. 

Khan notes that Ascent360 was one of the first companies to develop a true CDP, and he will continue its legacy of leadership by further enhancing the product’s performance and launching a new user interface this summer. Ascent360 will focus on synthesizing massive amounts of data while also making sense of it, Khan adds — making marketers more effective and efficient by distilling data into actionable insights. 

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/.   

Springer-Miller Systems and Ascent360 Partner to Enhance Guest Experiences at Hotels and Resorts Around the World.

The Ascent360 Customer Data Platform (CDP) empowers hospitality marketers to build authentic relationships with prospects and customers.

Golden, Colorado (June 3, 2019) – Today, Ascent360 announces that Springer-Miller Systems (SMS), the leading provider of guest-centric hospitality and spa management systems welcomes the company as a technology partner.

Springer-Miller Systems provides premier software solutions for the finest hotels, resorts and spas worldwide.  Springer-Miller Systems offers the SMS|Host Hospitality Management System, a truly guest-centric and fully-integrated property management system, and SpaSoft, a dynamic activities management and scheduling software solution for luxury spas.  The integration and partnership with Ascent360 will enable SMS customers to benefit from a leading Customer Data Platform (CDP). 

“We actively seek out technology partners that make it easy for our hotels and resorts to provide exceptional service to each and every guest,” said Jenna Ware, partner relationship manager at Springer-Miller Systems. “The Ascent360 platform enables marketers to deliver the type of personalized communications expected today.”

SMS partnered with Ascent360 for its data expertise, seamless integration and deep marketing expertise the travel industry needs.  The Ascent360 platform harmonizes siloed data into a single source of truth that ensures compliance across today’s myriad regulatory environments including CAN-SPAM, GDPR and CASL.  The secure prospect and customer information is then made available to other marketing engagement tools for tailored communication leading to more effective marketing and communication.

“The Ascent360 CDP provides powerfully simple marketing insights.  We partner with our clients to put these insights to work and develop successful revenue-generating campaigns,” said Carlos Perez, chief revenue officer at Ascent360.  “As a result, resorts can maximize lifetime value and build lasting relationships with their customers.” 

Ascent360 helps B2C marketers simplify the increasingly complex data world by providing an easy-to-use SAAS platform and the expert marketing guidance needed to enhance relationships and loyalty.  

The company will be attending HITEC, the worlds largest hospitality show in the world June 17-20, 2019.  The conference and exposition will highlight new technologies, like the Ascent360 CDP, that help hotels and resorts operate more efficiently.  To meet us there and talk about how we can help turn your data into insight and impact, email us sales@ascent360.com

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About Springer-Miller Systems

Springer-Miller Systems provides premier software solutions for the finest hotels, resorts and spas worldwide. Springer-Miller Systems offers the SMS|Host Hospitality Management System, the truly guest-centric and fully-integrated property management system, and SpaSoft, a dynamic activities management and scheduling software solution for luxury spas. See www.springermiller.com for more information.

About Ascent360:

In 2013, Ascent360 was one of the first companies to develop a Customer Data Platform (CDP) and remains an industry leader.  Ascent360 combines deep data integration and architecture expertise with comprehensive marketing guidance, so businesses benefit from platform intelligence. Ascent360 forms a true partnership with clients to deliver immediate return and proven value year after year.  If you are a B2C company looking to turn your customer data into insights and impact, we can help. Visit us at www.ascent360.com.   

Ascent360 and Springer-Miller are either registered trademarks or trademarks of Ascent360 or Springer-Miller in the United States and/or other countries.

For more information contact:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com