Ascent 360 is excited to announce our partnership with  Behavioral Marketing Cloud, Bounce Exchange (BounceX). The key to successful marketing is reaching the right people with the right message at the right time. With Ascent360 and BounceX, it’s easier than ever to maximize the marketing sweet spot. BounceX is a new, top 5 revenue channel for leading online retailers that include a behavioral ID engine, behavioral CMS, behavioral email, and behavioral audiences. BounceX and Ascent360 create a dynamic partnership in that BounceX tracks anonymous traffic on websites, turning those anonymous users into trackable contacts. Once those contacts are created and recognized, Ascent360 is able to load that data into our customer data platform and begin the journey of tracking and enabling highly targeted, omni-channel marketing strategies direct to customers and prospects.

About BounceX:

96% of your visitors remain completely anonymous, which means you can’t market to their exact interests. This creates a bad user experience, causing you to overspend on acquisition and under-convert. BounceX’s Behavioral Marketing Cloud identifies and profiles your anonymous visitors across devices to unlock people-based marketing both on and off site, driving incremental revenue across all marketing efforts. Its Behavioral ID proprietary Engine Event Stream tracks hundreds of behaviors before and after the page loads and creates Behavioral Profiles that allow BounceX to identify anonymous website visitors across devices. Behavioral CMS increases revenue-per-session by adapting your website to real-time behaviors across desktop and mobile. The Behavioral emails transform your email program with intent-based on-site email collection and fully automated triggered emails. Behavioral audiences extend your reach throughout the web with automated custom audience ads targeting high intent users based on their behavior across all devices and channels.

Upcoming Webinar

Interested in learning more about how this partnership can help you? Please join our upcoming joint webinar on Thursday, April 27 at 2pm EDT.

In it you will learn:

  1. How to unify your data to build a full-circle view of your customers
  2. Contextualize your promotions around people-based metrics
  3. How to leverage and understand what audiences will truly engage with your brand

Click Here to Sign Up! 

Contact Us for More Questions

Are you interested in learning more about how your company can use Ascent360 + BounceX? Contact Us Here!