An educational webinar for brands and retailers with Amazon stores looking for a way to build authentic relationships with all their customers.
On June 6th at 1 pm MT Ascent360, in partnership with Smartwool and OIA, will host “How to Own Your Amazon Customers”.
In this webinar, Greer Van Dyck, eCommerce Marketing Manager from Smartwool, will discuss the challenges of marketing to unknown customers, especially those who purchased on Amazon. While Amazon provides an invaluable opportunity to reach a huge audience with a high intent to buy, standing out in a category and Amazon’s policies present issues for ecommerce businesses.
Scott Buelter, OIA Board member and CEO of Ascent360, will demonstrate how retailers generating a high volume from their Amazon store can use data to market directly to customers while still respecting Amazon’s Terms of Service.
However, the ability to turn unknown buyers into known customers is just the first step to realizing value. The next part is encouraging repeat purchases. Creating loyalty is one of the best ways to increase business growth. The webinar will show you how to achieve both of those goals with a marketing technology called a Customer Data Platform (CDP).
Nearly a decade ago, Ascent360 was one of the first companies to develop a CDP and remains an industry leader today. Our platform, along with a proven success playbook, is the key to better marketing to all your prospects and customers regardless of channel.
If you are a B2C company looking to own your Amazon customers, we can help. Start by attending this informative webinar to learn how a CDP leads to insight and impact. All webinar attendees will also receive a complimentary data assessment so you understand how a CDP can help you own your market.