Golden, CO, April 5, 2016 – AscentCRM, LLC, launches a new tool this month that allows extreme visibility into its customer marketing analytics with highly customizable filter features and graphing capabilities. The revolutionary Marketing ROI toolset is now part of the complete package offered to clients of their customer relationship marketing services.

“Think of it as Google Analytics revenue tracking but for both online and bricks and mortar sales,” said Scott Buelter, CEO of AscentCRM. “This is a huge game changer as far as the way our customers can view their data. You now are able to understand how your marketing campaigns are driving revenue and then dig into the data and slice the data down to the product sold. Virtually whatever you need as far as analysis from a marketing campaign, you now can see.”

The in-house developed Marketing ROI toolset gives clients the ability to drill down into each individual email to determine whether customers have purchased a product directly from that email, independent of whether it is purchased online or in-store. With that information, AscentCRM clients can determine the success of an email campaign and make more educated decisions for future marketing.

For example, the new analytics tool can generate specific return on investment information about how three different emails track with various states, genders, age groups, and income levels. It also can generate data from the same email that is sent out at different times to customers, such as a welcome message or happy birthday email. In addition, clients are able to specify their own parameters and change them easily to generate information that is critical to their marketing campaign insight.

“It really ties all of our software services together by showing actual ROI to our clients,” said Jason Giless, Vice President of Technology for AscentCRM. “It’s very beneficial for clients to not only see the value our software provides, but also to help them in developing the most successful strategies for email campaigns. The next evolution in this tool is to add direct mail matching.”

AscentCRM is a leader in aggregating customer data points from a variety of sources, delivering marketing analytics, and integrating customer marketing strategy for more than 100 brands in the outdoor, resort, and sporting retail industries. Clients include Coleman, Diamondback, Sun&Ski, and TravelPro® USA.

 

For more information, please contact Laura Hazlett at lhazlett@ascentcrm.com or (720) 863-7781.