I’m delighted to introduce myself as Ascent360’s chief revenue officer. As I work to build relationships with clients—listening and learning—I’m thinking about how these companies can forge meaningful, personalized connections with their customers. Though I’ve worked in technology for 20+ years, Ascent360’s unique perspective on this challenge is what has me so excited to be here.
Almost every business now has a mountain of data, from both online and offline sources. The problem for many companies, particularly mid-market B2C companies, is knowing how to put that data to work for them and translate it directly to a great user experience—and, consequently, to revenue growth.
The Ascent360 platform is like a magic washing machine. Yes, you read that right. That’s the metaphor I’ve been using to explain what Ascent360’s customer data platform (CDP) does for our clients: We put in piles of laundry and we wash and dry it, mend and tailor it, then organize it neatly into outfits for every occasion so our clients are always dressed for success. That is, we consolidate the jumble of disparate data from siloed data sources, enhance it, and provide guidance on how to deliver a truly personalized experience for every customer, thereby building trust, satisfaction, and loyalty. By partnering with clients to make that kind of individual connection, we help drive the consistent growth that comes only from happy customers who feel spoken to.
We practice that one-to-one communication philosophy with our own clients, too. Our CDP isn’t software you purchase and then never hear from us again. To the contrary: Every Ascent360 client gets a dedicated success manager they get to know personally, plus open access to our own marketing experts and data scientists. And later this year we’re debuting a new user interface that will make our platform even easier to use.
Growth comes in many forms. We’re all concerned with revenue growth, of course, but the genuine connection Ascent360 makes between revenue and other forms of growth—relationships, trust, and loyalty—have me fired up about where we’re headed. The next few months will be exciting times for me, Ascent360, and our clients and their customers.