Author Archives: Kristi Ashton

ASCENT360 HELPS SUN PEAKS RESORT MARKET FOR ALL SEASONS

Sun Peaks Resort using Ascent360 Customer Data Platform to Market Beyond the Ski Industry

GOLDEN, COLORADO, August 8, 2019 — Ascent360, a pioneer in customer database platform (CDP) technology for mid-market companies, recently announced that Sun Peaks Resort has joined its roster of all-season resorts that want to improve targeted marketing in the skiing industry and beyond.

Set among three alpine peaks in British Columbia, Canada, and receiving more than 2,000 hours of sunshine each year, Sun Peaks Resort is well-known for snow sports, but offers recreational options for every season. With a network of lodges and activities ranging from skiing, snowboarding and dogsledding to biking, hiking and golfing, the resort sought a deeper understanding of its prospects and guests to deliver timely offers and announcements related to each person’s specific interests.

According to Chief Marketing Officer Aidan Kelly, while Sun Peaks had a mountain of valuable data about the resort’s visitors, it was siloed within various software platforms, making it difficult to gain a holistic view of their guests. Further, Kelly says, with constant marketplace changes, they needed actionable strategies for every season.

“Before unifying our data, we were missing opportunities for personalized marketing that captured activities beyond skiing. Now, with the insights and guidance from Ascent360, we’re able to talk to people about the other things they care about,” says Kelly. “For example, if we know a given family enjoys hiking, biking, or golf, we can send them offers for those activities, or we can see how to interest skiers in returning for a summer wildflower tour.”

According to Carlos Perez, chief revenue officer at Ascent360, their expertise in the skiing and resort industries makes them a valuable partner for clients such as Sun Peaks. By providing deep data insights, hands-on guidance and customized marketing playbooks, they can help inspire visitors to return season after season, Perez adds.

“Multifaceted businesses such as Sun Peaks benefit greatly from our platform’s ability to harmonize the vast amount of data coming in, and then humanize the data, using it for highly tailored campaigns that directly drive revenue,” says Perez. “Ascent360 clients typically double their return on investment in the first year, and then the growth just continues.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or via email at kashton@ascent360.com.

GREEK PEAK MOUNTAIN RESORT TAPS ASCENT360 TO SIMPLIFY AND SEGMENT MARKETING

CDP Provider Helps Fuel Continued Growth for Large Resort

GOLDEN, COLORADO, August 1, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced today that Greek Peak Mountain Resort has chosen the company to simplify data management and personalize marketing efforts.

Greek Peak Mountain Resort is central New York’s largest ski resort; in addition to snow sports, it also offers mountain biking, an outdoor adventure center, a year-round indoor water park and luxury accommodations. To manage all these activities, the resort uses a wide array of data systems, such as lift-ticket scanning, e-commerce, point of sale, hotel bookings and digital marketing.

“We were bogged down by having so many disparate software suites and disconnected data,” said Wes Kryger, president at Greek Peak, adding that the resort needed an efficient way to understand its customers and support continued growth. “Ascent360 consolidates all of the data into a single source of truth, while helping to identify meaningful segments and personalize the messages we deliver to them.”

According to Kryger, the Ascent360 platform’s ability to build a complete profile of every prospect and customer is a major reason Greek Peak chose to partner with the company. Rather than sending the same marketing message out to every contact in its database, the resort will send content tailored to the interests of each customer.

“Even large resorts such as Greek Peak have room to grow, and these personalized messages can lead to sales,” says Carlos Perez, chief revenue officer at Ascent360. “With guidance from Ascent360’s marketing experts, complex resorts can convert single-day visitors into multi-day guests and ultimately to season-pass holders.”

“Personalization makes all the difference in building customer relationships,” Perez, says. “People pay attention when you talk to them about what interests them specifically — and that translates to customer retention, attributable revenue growth and business success.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.  

ASCENT360 HELPS DRIVE REPEAT AND ALL-SEASON VISITORS TO PINE MOUNTAIN RESORT

All-Season Resort Can Deliver Personalized Customer Experiences with Martech Firm

Golden, Colorado, July 29, 2019 — Ascent360, a pioneer in customer database platform (CDP) technology for mid-market companies, today announced that Pine Mountain Resort is among the growing list of companies looking to boost business year-round through marketing insights.

Pine Mountain Resort is a 240-acre property in Michigan’s upper peninsula, two hours from Green Bay, Wisconsin, including lodging, fine dining and wedding and meeting space. In the winter, they offer downhill skiing, with 5 lifts servicing 31 runs; when the weather warms, they welcome golfers of all abilities to Timber Stone Golf Course at Pine Mountain (rated five stars by Golf Digest). The 80-year-old resort wants to strengthen visitor relationships and convert single-season customers into all-season ones.

“We want to give each guest the optimal experience, tailored just to them,” says Jay Van Zeeland, ski and marketing manager at Pine Mountain Golf and Ski Resort.  “The Ascent360 platform brings together data from all of our systems so we can communicate with skiers, snowboarders, golfers and business travelers in a way that truly interests them. We can also make our winter visitors aware of resort activities they’d enjoy in the summer, and vice versa.”

“People usually visit a resort’s website a few times before they book a trip. Personalizing follow-up messages to repeat site visitors translates directly to new business — and the same goes for encouraging guests to return season after season,” says Carlos Perez, chief revenue officer at Ascent360.  “With the Ascent360 platform, all-season resorts can go beyond traditional segmentation to achieve true personalization.”

Van Zeeland says Pine Mountain chose the Ascent360 CDP because of the comprehensive information it provides about each customer, creating outreach messages from data such as website visits, hotel bookings, lift tickets and tee-time reservations. He adds that Ascent360 provides a dedicated in-house marketing expert who is helping them create more profitable marketing campaigns.

“This is an example of how Ascent360 combines our expertise in data integration with comprehensive marketing guidance,” says Perez. “We form true partnerships with mid-market companies to deliver immediate returns and prove our value every year.”

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/, or contact Kristi Ashton by calling 1-720-728-3362 or emailing kashton@ascent360.com.

What is a CDP, and how can it help your business?

Customer data is the foundation of business today. Most companies have a heap of this data, gathered from various sources — but no effective way to unify it and use it for revenue generation. With so many marketing tools claiming to be the solution, what does the emerging customer data platform (CDP) offer that other alternatives don’t?

User survey provides insights on CDP value

The recent report “Understanding CDP Users: CDP Institute Member Survey 2019” helps answer these questions and more. The bottom line? CDPs help marketers make a big impact in their business.

Here are the key takeaways from the survey:

  • Disconnected data is the biggest pain point. Nearly two-thirds of business-to-consumer (B2C) marketers say working with disconnected data systems is their primary pain point. Without a way to unify customer data, marketers struggle to get meaningful insight and analysis, which can lead to missed opportunities, poor customer engagement and delayed decision-making.
  • CDPs bring customer data together. When it comes to your customers, knowledge is power — and for 86% of respondents, the top benefit of a CDP is its ability to create a unified customer view. Marketing to your best customers, and others like them, in ways that increase their loyalty is many times more effective than trying to acquire new customers. A CDP allows you to treat different customers in different ways, so you can maximize their long-term value.
  • Simply superior marketing technology. Companies using a CDP report higher satisfaction with their marketing technology (martech) than companies without a CDP. In fact, the report notes that using a CDP is a sign of martech maturity. A CDP ties all other martech systems together, providing a central dashboard and putting direct-to-consumer marketers in the driver’s seat. This makes marketing efforts more efficient and effective, helping to increase sales.

In short: These platforms are invaluable for B2C organizations. Ascent360 was one of the first (and only) companies to build a true CDP for mid-market companies, accelerating sales by creating a single source of truth. What’s more, we also provide guidance so B2C marketers know what to do with the information.

Working together with companies, we develop successful revenue-generating campaigns that increase customer engagement and maximize lifetime value. But don’t just take our word for it: The platform’s revenue-attribution functionality will show you where each dollar comes from. At Ascent360, we ensure our clients realize both immediate returns and sustained value year after year. 

Let us introduce you to the power of your data. Contact us at hello@ascent360.com, and we’ll get your company where it belongs: at the top!

 

NAYAB KHAN TO DRIVE CUSTOMER DATA PLATFORM INNOVATION AS ASCENT360 CTO

Leadership Continues to Advance Direct-to-Consumer Marketing Technology

GOLDEN, COLORADO, June 19, 2019 — Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announced that Nayab Khan, Chief Technology Officer (CTO), will lead the growth, expansion and continued innovation of its intelligent CDP solution.

“Customer Data Platforms are becoming an integral part of the marketing and technology stack,” says Khan. “The team and I continue to stay on the forefront by incorporating the latest database and cloud technologies, and by updating the platform’s user interface.” 

According to Khan, the Ascent360 CDP helps business-to-consumer (B2C) companies grow and thrive through its intuitive Software-as-a-Service (SaaS) platform, which combines and enriches siloed customer data into a single source of truth. The system derives business insights from data unified within the CDP; the platform intelligence is then used by the Ascent360 Success Team, in partnership with each client’s marketing team, to craft personalized, revenue-generating campaigns. Finally, the CDP makes the data accessible to other software systems to activate campaigns and assess results, so businesses realize high growth.

“Nayab and I both started as database architects,” says Scott Buelter, chief executive officer at Ascent360. “We share the same passion for innovation that empowers organizations to take meaningful action from data.”

Khan has over 20 years of data and database experience in a range of industries such as consumer packaged goods, database marketing and telecommunications. In previous roles, Khan developed data warehouses; built data analysis and reporting systems; and led large research and development as well as information technology (IT) teams. 

Khan notes that Ascent360 was one of the first companies to develop a true CDP, and he will continue its legacy of leadership by further enhancing the product’s performance and launching a new user interface this summer. Ascent360 will focus on synthesizing massive amounts of data while also making sense of it, Khan adds — making marketers more effective and efficient by distilling data into actionable insights. 

About Ascent360:

Ascent360 is a leading Customer Data Platform (CDP) provider for midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.

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For more information, visit http://www.ascent360.com/.