Author Archives: Kristi Ashton

Springer-Miller Systems and Ascent360 Partner to Enhance Guest Experiences at Hotels and Resorts Around the World.

The Ascent360 Customer Data Platform (CDP) empowers hospitality marketers to build authentic relationships with prospects and customers.

Golden, Colorado (June 3, 2019) – Today, Ascent360 announces that Springer-Miller Systems (SMS), the leading provider of guest-centric hospitality and spa management systems welcomes the company as a technology partner.

Springer-Miller Systems provides premier software solutions for the finest hotels, resorts and spas worldwide.  Springer-Miller Systems offers the SMS|Host Hospitality Management System, a truly guest-centric and fully-integrated property management system, and SpaSoft, a dynamic activities management and scheduling software solution for luxury spas.  The integration and partnership with Ascent360 will enable SMS customers to benefit from a leading Customer Data Platform (CDP). 

“We actively seek out technology partners that make it easy for our hotels and resorts to provide exceptional service to each and every guest,” said Jenna Ware, partner relationship manager at Springer-Miller Systems. “The Ascent360 platform enables marketers to deliver the type of personalized communications expected today.”

SMS partnered with Ascent360 for its data expertise, seamless integration and deep marketing expertise the travel industry needs.  The Ascent360 platform harmonizes siloed data into a single source of truth that ensures compliance across today’s myriad regulatory environments including CAN-SPAM, GDPR and CASL.  The secure prospect and customer information is then made available to other marketing engagement tools for tailored communication leading to more effective marketing and communication.

“The Ascent360 CDP provides powerfully simple marketing insights.  We partner with our clients to put these insights to work and develop successful revenue-generating campaigns,” said Carlos Perez, chief revenue officer at Ascent360.  “As a result, resorts can maximize lifetime value and build lasting relationships with their customers.” 

Ascent360 helps B2C marketers simplify the increasingly complex data world by providing an easy-to-use SAAS platform and the expert marketing guidance needed to enhance relationships and loyalty.  

The company will be attending HITEC, the worlds largest hospitality show in the world June 17-20, 2019.  The conference and exposition will highlight new technologies, like the Ascent360 CDP, that help hotels and resorts operate more efficiently.  To meet us there and talk about how we can help turn your data into insight and impact, email us sales@ascent360.com

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About Springer-Miller Systems

Springer-Miller Systems provides premier software solutions for the finest hotels, resorts and spas worldwide. Springer-Miller Systems offers the SMS|Host Hospitality Management System, the truly guest-centric and fully-integrated property management system, and SpaSoft, a dynamic activities management and scheduling software solution for luxury spas. See www.springermiller.com for more information.

About Ascent360:

In 2013, Ascent360 was one of the first companies to develop a Customer Data Platform (CDP) and remains an industry leader.  Ascent360 combines deep data integration and architecture expertise with comprehensive marketing guidance, so businesses benefit from platform intelligence. Ascent360 forms a true partnership with clients to deliver immediate return and proven value year after year.  If you are a B2C company looking to turn your customer data into insights and impact, we can help. Visit us at www.ascent360.com.   

Ascent360 and Springer-Miller are either registered trademarks or trademarks of Ascent360 or Springer-Miller in the United States and/or other countries.

For more information contact:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com

Ascent360, Smartwool and the Outdoor Industry Association Presents…

An educational webinar for brands and retailers with Amazon stores looking for a way to build authentic relationships with all their customers.

Register Today for: How to Own Your Amazon Customers

On June 6th at 1 pm MT Ascent360, in partnership with Smartwool and OIA, will host “How to Own Your Amazon Customers”.

In this webinar, Greer Van Dyck, eCommerce Marketing Manager from Smartwool, will discuss the challenges of marketing to unknown customers, especially those who purchased on Amazon.  While Amazon provides an invaluable opportunity to reach a huge audience with a high intent to buy, standing out in a category and Amazon’s policies present issues for ecommerce businesses.

Scott Buelter, OIA Board member and CEO of Ascent360, will demonstrate how retailers generating a high volume from their Amazon store can use data to market directly to customers while still respecting Amazon’s Terms of Service. 

However, the ability to turn unknown buyers into known customers is just the first step to realizing value.  The next part is encouraging repeat purchases.  Creating loyalty is one of the best ways to increase business growth.  The webinar will show you how to achieve both of those goals with a marketing technology called a Customer Data Platform (CDP).

Nearly a decade ago, Ascent360 was one of the first companies to develop a CDP and remains an industry leader today.  Our platform, along with a proven success playbook, is the key to better marketing to all your prospects and customers regardless of channel. 

If you are a B2C company looking to own your Amazon customers, we can help. Start by attending this informative webinar to learn how a CDP leads to insight and impact.  All webinar attendees will also receive a complimentary data assessment so you understand how a CDP can help you own your market.

Ready, Set, Register!

Shawnee Mountain Selects Ascent360 to Supercharge its Outreach to Millions in Nearby Metropolitan Areas.

Ascent360’s unique combination of intelligent consumer insightsand marketing best practices ready Shawnee Mountain for increased visitors.

Golden, Colorado — May 23, 2019 — Today, Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announces Shawnee Mountain is relying on the company to enhance marketing effectiveness and reach growth targets. 

Shawnee Mountain is a family-oriented ski resort in the eastern Pennsylvania Poconos region within a short drive from New York City and Philadelphia.  The popular resort opened in 1975 and now has 125 acres of skiing terrain across 23 trails, two terrain parks and a snow-tubing area.  Shawnee Mountain also hosts an outstanding lineup of events throughout the entire year. 

Given the resort’s year-round attractions and the proximity to large metropolitan areas, the company wanted a way to efficiently personalize its marketing communications and extend its reach.  “What impressed us the most was Ascent360’s marketing expertise,” said Jim Tust, Shawnee Mountain general manager. “We will benefit from the marketing playbooks and dedicated customer success manager.”

Ascent360 implements marketing best practices with clients that are honed from deep industry knowledge and its resident digital marketing experts.  “Our goal is to help our clients succeed,” said Carlos Perez, chief revenue officer at Ascent360. “What works for businesses like Shawnee Mountain is to augment our platform with marketing guidance and customized campaigns that result in attributable revenue.” 

Ascent360 partners with mid-market companies from software implementation through value realization.  The company pairs a marketing expert with each client.  With Ascent360, clients see an immediate return in their first year and sustained growth year over year.  

For more information:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com

Mont-Orford Chose Ascent360 to Bring the Resort to New Heights

Ascent360’s Customer Data Platform (CDP) and industry specific marketing expertise helps resort increase visitors.

Golden, Colorado — April 25, 2019 — Today, Ascent360, a leading Customer Data Platform (CDP) provider for mid-market companies, announced that Mont-Orford is joining the long list of ski resorts that trust the company’s CDP to enable authentic relationships with their prospects and customers. 

Located in the Mont-Orford National Park in the eastern region of Quebec, Canada, the resort offers year-round activities for thousands of visitors.  Mont-Orford wanted to ensure ultimate customer understanding and to develop specific offers with a perfect knowledge of its consumers.

The resort is collecting information that visitors consent to provide.  Yet, the data was difficult to access, and analysis was manual.  Mont-Orford needed a system that would make it easy to get a single source of truth for the marketing team to effectively utilize. 

“The Ascent360 platform provides a full picture of our customers and prospects,” said Pascal Mongeau, Mont-Orford general manager.  “Once all our data is harmonized within the Ascent360 platform, the information is then made available to our other marketing systems so we can engage with skiers, riders, golfers, or families taking the gondola to see the fall foliage”.

Mont-Orford selected Ascent360 because of its data expertise and also for its knowledge of marketing best-practices.  They appreciate getting a 360-degree view of each person and the ability to the direct relevant information right from the platform.  The combination of the Ascent360 platform with industry guidance meant Mont-Orford could stay true to its mission of getting generations outdoors and enjoying the natural beauty of the Quebec resort.

“It’s not just about our data platform, we partner with our clients and work with them every step of the way through the process” said Carlos Perez, chief revenue officer at Ascent360.  “By helping marketers improve customer engagement and marketing effectiveness, our clients see near term results and revenue impact year over year.” 

The Ascent360 platform empowers marketing teams to speak to individual consumers based on their immediate circumstances and intent.  Resorts like Mont-Orford can then have a positive impact on each visitor and get them returning season after season.

For more information:

Kristi Ashton

1.720.728.3362

kashton@ascent360.com

ascent360.com

We are 2 for 2!

For a second year in a row Ascent360 was nominated for Bank of America Merrill Lynch’s Colorado Companies to Watch. The award honors companies from across the state for the positive impact on Colorado. The 50 winning companies are recognized for:

  • Success in the marketplace
  • Strong potential for growth
  • Quality job creation
  • Innovative products and processes
  • Powerful economic impact
  • Community enrichment
  • Influential philanthropic actions
  • Pioneering corporate culture

Headquartered in Golden, Colorado, Ascent360 was one of the first companies to develop a Customer Data Platform (CDP) and we remain an industry leader today.  Ascent360 is experiencing dramatic growth as the CDP category gains popularity as an integral layer in the marketing technology stack. 

We set ourselves apart by partnering with B2C marketers to simplify today’s increasingly complex data world and enable authentic relationships with prospects and customers.  By combining siloed data into a single source of truth and by providing effective marketing insights, our clients see immediate returns and increased revenues year over year.

Because we deliver substantial results and proven value, we caught the attention of the Colorado Companies to Watch last year.  We are thrilled to be nominated two consecutive years and are excited about June 21st, when this year’s Top 50 Colorado Companies to Watch are announced. We are also a two-time winner of OUTSIDE Magazine’s 50 Best Places to Work so watch for us to continue our winning streak!