Author Archives: Karen Buelter

Ascent360 Becomes A Google Partner! Now Integrated Directly With Google AdWords

How To Reach Your Customers On Google & Find Similar Prospects

Ascent360 is thrilled to have been certified to become a proud Google Partner! Similar to with Facebook, we have integrated our Customer Data Platform with Google and can now export custom segmented audiences directly to Google AdWords.  AdWords automatically creates “Similar Audiences” based on your uploaded customer lists allowing you to expand your reach exponentially. Once your campaigns are set up, you simply add the audiences of your choice to the campaign and watch your Return on Investment (ROI) soar.  Talk to customers & prospects where they spend their time – Email, Facebook, Google, YouTube or Direct Mail – and ensure your maximum reach. 

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SEO: Start with your Keywords! Part One of the SEO Execution Learning Series


Many companies spend thousands of dollars on digital advertising with Google Ads, Facebook Ads, Twitter Ads, etc. The question is, will they be effective?  Yes. Will they be expensive?  YES! One way to lower the cost of digital ads and move your site up organically is to invest in SEO, also known as Search Engine Optimization. 

It all starts with your keywords.  Using consistent keywords on your website in addition to your advertising tells Google and other search engines that your content is relevant to the keywords searched. Doing this increases the likelihood they will serve your result organically and also reduce the cost of your ads.

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