Author Archives: Karen Buelter

An Uplifting Partnership Announced – Ascent360 and Liftopia! Ascent360 and Liftopia join forces to help Resorts enhance guest experiences

Ascent360 and Liftopia Partnership Announced

About Our Partnership

Ascent360, a leader in the Customer Data Platform (CDP) space, is excited to announce its new partnership with Liftopia.  Liftopia is a commerce solution that makes it easier for resorts to encourage more guest visits and increase revenue by offering lift tickets and ski passes at optimized prices on their websites and on Liftopia.com.

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Not All Email Subscribers Are The Same And with recent regulations, be sure to know the differences in your email list

Are You Looking At Email Statistics Enough?

Communicating to your customers is more important than ever and email serves as a great channel in which to do so. Not only is email the cheapest option for communication, it allows you to communicate to many people at one time. I know, very obvious stuff so far, but stick with me. My question to you is, how often are you looking at your email list? Your engagement? Your subscribers’ status? For many of us, that answer is not often. However, with recent regulations in place and laws becoming stricter, it is going to become increasingly more important to start focusing and learning who is on your list, how they got there, and what their current level of engagement is.

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Webinar: 5 Key Customer Metrics to Measure Beyond Big Data Hype - How to Create Action From Your Data

Do you believe/trust the data you have? Do you act on the insights discovered within the data? What is done when an insight doesn’t jive with your brand narrative? Part 1 of this webinar will focus on empowering your organization to build an enriching experience for each customer by employing 5 metrics to simplify your data’s complexity and to better understand the significance of what your customer is really ‘telling’ you.

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Are You Ready For GDPR Regulations? What you need to know and how Ascent360 is helping

GDPR

General Data Protection Regulation (GDPR)

On May 25th, the new privacy law for the European Union (EU), known as the General Data Protection Regulation (GDPR) will be immediately enforceable. This regulation will greatly simplify the privacy laws in the EU which while good news for email marketers, it will also be the strictest law globally.  It will require that any marketer with EU consumers data will need to comply with this law, regardless of where they are headquartered. 

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You’re Invited! Join Snowvation and Ascent360 at NSAA to Celebrate Our Partnership Headed to NSAA? Join us May 4th for drinks and dinner on the patio

NSAA Event

Headed to the National Ski Area Association’s (NSAA) National Conference on Marco Island? Join Ascent360 and Snowvation as we kick off our new partnership with dinner and drinks…with a view! We will be hosting a joint event Friday, May 4th from 7pm – 10pm on the Palms Terrace at the JW Marriott. Head on out to mix and mingle with our current customers and prospects! This event is open to attendee’s of the conference and their spouses. Interested in attending? RSVP here. We look forward to seeing you there!

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