Why You Should Have One
Are you looking for ways to get back your customers who you have not seen in a while? Whether they are missing from visiting your brick & mortar store or you just haven’t seen them on your ecom site in forever – a Win Back Campaign that focuses on the “We Miss You!” message is a great way to wake these customers up and encourage them to re-engage with you. Winning back the attention of a previous customer is far more budget friendly than acquiring someone new. So where do you start? First identify the list. Second, focus on creative. We have found that the look and feel of the email (or email stream) is just as important as the subject line you use to entice your customers to come back. Having done a few of these types of campaigns recently for some of our clients, we have developed a good “stash” of sample emails to spark the creative juices for your email design. Third, create an inciting subject line that will get them to engage. A few suggestions of some tried and true subject lines are below.