Author Archives: Laura Hazlett

In The News: Marketing Tech Company Lands Venture Capital Ascent360 raises $1.9 million in seed round of funding

DENVER BUSINESS JOURNAL – Ascent360, the Golden-based maker of marketing software, raised $1.9 million in seed-round funding it plans to use to spread the word about its technology beyond the active lifestyle and retail clients it has.

The 15-employee company announced the funding Friday. Backing came from Access Venture Partners, Nelnet, Bialla Venture Partners 2, Service Providers Capital, Rockies Venture Club and some private individual investors.

The company had expected to raise about $1 million but found more investor interest and the chance to have more resources to grow, said Scott Buelter, CEO of the three-year-old company.

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Press Release: Ascent360 Raises $1.9M To Help Retailers Turn Customer Data Into Revenue B2B SaaS company will accelerate sales, marketing and round out product development

Golden, CO, January 13, 2017 — Ascent360, the Customer Data Platform (CDP) company, starts 2017 with a 90% oversubscribed seed round of $1.9 million backed by Access Venture Partners, Nelnet, Bialla Venture Partners 2, LLC, Service Provider Capital, the Rockies Venture Club, along with several private investors. “Ascent360 is thrilled to have the backing of such an A-list group of investors going into 2017,” said Ascent360 CEO, Scott Buelter. “This round of funding allows us the strength we need to add the right talent to get our unique technology into today’s retail marketers and help them to leverage customer data in ways they never knew possible.”

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Cheers to a wonderful New Year! May 2017 be a good one! From your friends at Ascent360

New Year

Last year was full of hard work, exciting growth and wonderful new opportunities. We are excited to venture into the New Year and see what it has in store! Cheers to a wonderful 2017, may it be a great one!

Your friends at Ascent360

Speaking at Outdoor Retailer Winter Market Join us Tuesday, January 10th

Ascent360 is hosting an Educational Session!

Planning on attending the Outdoor Retailer Winter Market this year?  Scott Buelter, CEO of Ascent360, will be presenting on how to optimize marketing efforts to reach customers where they are spending their time.  Many companies currently market via traditional marketing channels such as Direct Mail and Email Marketing.  However, this session will discuss the best marketing tactics to reach customers through other channels such as Facebook and Google.  So, forget wasting your time and money on outdated marketing techniques that are ineffective and begin to modernize your advertising.  By optimizing your spend and extending your reach through more modern networks, you can dramatically reduce your marketing costs while increasing your revenue.

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Use Case: Turn Post-Purchase Data into Insights & Income Post-Purchase Infographic to Illustrate the Customer Journey

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

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