Author Archives: Laura Hazlett

Understanding the Ascent360 Customer Analytics Tool

Understanding the Ascent360 Customer Analytics Tool

From data to dashboards, our customer analytics tool enables a brilliant analytical experience that your entire team can benefit from. It allows the creation of custom reports and metrics that uses all your data from the Ascent360 platform to determine what is working and what is not. ​This integrated business intelligence tool enables you to see your data from every angle such as custom reports and metrics. Smartly, you can work with your data to discover everything you need to know.

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How to Use Data to Identify Your Best Customers

How to use rfm data for identify your best customers

Quantity or Quality?

Imagine placing an ad in a newspaper or online of your most ideal customer. What would it look like? Would their proximity be 30 miles from your retail location? Would they have spent over $1000 last year? Or perhaps they are majority women, ages 25-45. Every company has their “best customers.” The customers that are loyal to your brand or retail store, that spend the most and frequent your store often. It’s extremely important to know who these people are because they are what’s keeping your business running! Roughly 80% of your revenue comes from only 20% of your customers. Thus, paying close attention to this unique set of customers is critical for your business to thrive. It takes quantity and quality to make a loyal customer.

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Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape Learn How to Thrive!

 Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive!

When: Thursday, February 15, 1:00 P.M. (MT)

Where: Register Here!

About the Webinar: The Outdoor Industry Association and Ascent360 are hosting a webinar on February 15! The retail landscape is changing. With giants such as Walmart and Amazon controlling much of the market, companies are finding it hard to not only survive but to actually thrive in this environment. To stay competitive and continue to grow your business, you need to have the right pieces in place to be successful. At Ascent360, we have learned that customer data is the most important tool to power your business growth.

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How Ascent360 and a Customer Data Platform Can Power Your 2018 Growth

how Ascent360 and a Customer Data Platform can power your 2018 Growth

How Ascent360 and a CDP Can Power Your 2018 Growth

Are you looking into 2018 desiring to power your company’s growth, but not sure where to start? There are countless directions you could go, but if we could tell you one thing, we would say to always start with your data. Believe it or not, your current data is a goldmine just waiting to boost your revenue! And the best way to do that is through a Customer Data Platform. Many people ask us what Ascent360 does, and what a Customer Data Platform actually is. So, in this article we hope to answer most of your questions and give you a comprehensive overview of just that.

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We’re Headed to Mount Snow, VT for the NSAA Eastern Winter Conference!

NSAA Eastern Winter Conference January 30-31, 2018

Will you be at the NSAA Eastern Winter Conference at Mount Snow? If so, we’d love to sit down with with you over a coffee or beer and see if you’d be a fit! We work with ski resorts such as Wachusett Mountain and Mount Bohemia to combine and analyze their data, making it ready to create highly targeted marketing campaigns to prospects and customers.

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