Author Archives: Laura Hazlett

Keys to a Successful 2016 Holiday Marketing Campaign It's Time to Prepare for this Holiday Season

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November is here. Halloween is over, the leaves are starting to fall, and the weather is getting colder. The holidays are just around the corner and the hustle and bustle of the season is about to begin. November 1st marks the day when most people begin their holiday shopping. The stores are full of gifts, wrapping paper, and décor making everyone feel festive.

According to the National Retail Federation (NRF), this holiday season is predicted to be even greater than last year with retail sales set to increase 3.6% and online sales set to increase between 7% to 10%. With holiday shopping sales set to increase, do you have the marketing pieces ready to capture a piece of the pie?

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NSAA Beginner Conversion Project to Launch 3rd Year! Learn who your beginning customers are and how to keep them coming back!

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We are excited to announce the 3rd year of the NSAA Beginner Conversion project. NSAA, RRC, and Ascent360 have come together to create a program to help better understand the beginner customer. Learn who they are, why they started, and how to keep them coming back. Learning about your beginner skier or rider is imperative to ensure a successful future for the ski industry.

Unsure of what the Beginner Conversion study is or how it could be of value for your Resort? Read the NSAA program summary below to learn more about the study and why you should participate.

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How to Market to Millennials Capture the attention of the young and social generation

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Marketing to Millennials

As the millennial generation has surpassed the size of the baby boomers, they are now the largest living generation to market towards in the United States.  They are known for their uniqueness and individuality which means traditional marketing techniques are not useful when advertising to them.  Instead, creative marketing towards their interests (not their wallets) leads to positive thinking about your brand. Millennials like to be engaged; they don’t just want products fed to them, they want an experience.  In order to capture their attention, generate valuable content that relates to their interests or provides information that is useful to them.  Because this generation is moving so quickly, it is crucial that your content and marketing methods are up to date and relevant to what millennials are looking for.  Use the following strategies to capture the attention of this young and social generation.

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2016 Holiday Tips and Trends Unwrapping the top trends this holiday season

Fall is here and along with the changing seasons comes the need to nail down your holiday shopping strategy. As we saw last year, holiday shopping is starting earlier every year. With consumers starting their shopping as early as September, it is important to make sure you are ready as early as possible. Part of being ready is knowing what is coming. Looking at the top trends every year can help you craft a strategy that will lead to a successful holiday season.

According to Signal, e-commerce retail shopping is set to increase by 18% making it vital that your digital shopping experience is up to speed with the larger competitors such as Amazon and Zappos. With many consumers switching to purchasing on mobile, it is more important than ever that your mobile site and check out experience is the best experience it can be for the consumer. A lost sale during the holidays isn’t just about the lost profit, it is about losing that customer forever. Holidays are a great time to attract new customers, make sure you are doing everything you can to make them a repeat purchaser once the holiday season has finished. So what can you do to make sure you have a successful season? These few trends are worth a look at:

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Stop Wasting Money – Optimizing Customer Direct Marketing A download of the slides presented at OIA Rendezvous

Many companies are currently doing direct marketing via traditional channels such as direct mail and email marketing. But what if you are missing a portion of your customer base that is not engaging on those channels? Marketers now need to optimize their efforts to talk to customers where they are spending their time. Through Facebook, Google and other channels, you can now reach your customers where you haven’t been able to before. In addition, you can build a “look alike” model on these channels to target people that look like your best customers. By optimizing your spend and extending your reach, you can reduce your marketing costs while increasing your revenues.

Click here to download the OIA presentation