Author Archives: Laura Hazlett

Scott Presenting at OIA Rendezvous Held September 26th - 28th In Denver, Colorado

oiarendezvous_2

OIA Rendezvous – Denver, CO

Are you passionate about the outdoor industry and interested in learning more about protecting our land, creating innovative gear and expanding the outdoor industry community? If so, then OIA Rendezvous is the event for you or your company to attend. Learn about this ever changing industry and how your company or brand can learn, adapt and grow to become a driving force within an industry so many are passionate about. Within the event are numerous educational tracks that provide high quality content and collaboration with fellow OIA members to help foster a healthy outdoor economy. As a part of that education track, Scott Buelter, the President of Ascent360, will be presenting on how to best utilize your marketing spend and talk to your customers where they are listening. Speaking details are below.

Attending OIA? Contact us to set up some talk business or allow us to show you around our home town!

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Heading to Interbike! Attending Interbike in Las Vegas Nevada September 21-23

interbike

Ascent360 is headed to Interbike!

Interbike is an industry trade show held in Las Vegas, Nevada with one simple goal; to unite an industry. According to Interbike.com, the show is held once a year to bring the bicycle industry together to meet and talk through different business objectives. So why would we, a software company, be attending a bike industry event? Well, good question! With many clients in the bike industry including Mike’s Bikes and The Accell North America brands, we feel it is important to continually attend industry leading events such as these to better understand what hurdles our clients are facing as well as understand where the industry is headed. We work with our clients to create and execute successful marketing strategies, and without a good grasp of the industry, our help can only go so far. 

Are you or your company planning to attend Interbike this year? If so, let us know and we can show you how we can help your company drive the most revenue from your marketing efforts. Or at the very least, let us get you a drink! It is Las Vegas after all….

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New Feature: Facebook Integration Now push segmented audiences straight from your portal!

Facebook Integration

How to Utilize Facebook to Talk to Your Customers & Gain New Ones

Ascent360 is excited to announce our newest release and customer portal enhancement: Facebook Audiences Integration. In addition to building segments to build email and direct mail lists, or simply export them, our clients now have the option to push those same segmented lists directly into their Facebook for Business accounts! Talk to existing customers through the creation of a custom audience or use that same segment to build a “look-a-like” model and reach prospective customers. With over 900 million visits every day to Facebook, you can now talk to your customers and prospects where they are spending the most time.

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Heading to Outdoor Retailer Summer Market!

Outdoor Retailer

Outdoor Retailer is Around the Corner!

Will you be attending? Ascent360 will be at Outdoor Retailer summer market from Wednesday August 3rd until Saturday August 6th. While walking the floor and meeting with current clients, we would also love the opportunity to meet some new faces and talk about how we can drive revenue for your business. If you will be attending and want to chat or grab a beer, reach out to our VP of Sales, Evelyn Kirby at 315-559-9865.

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Email Automation Series – Re-Engagement Emails Wake them up or get them out!

Email Automation Series: Re-Engagement Emails

Why You Should Have One

There comes a time in every business when a subscriber needs to either be woken up, or let go. If your engagement rates are starting to decline, it could be because you haven’t cleansed inactive subscribers out of your list and subscribers are starting to get fatigued. Remember that your communication needs to be a two way street and if your subscribers are no longer engaged with your brand, then it may be time to let them go which allows you to focus on worthwhile prospects and customers. Continuing to send email to an inactive subscriber can not only decrease your marketing programs engagement rates, but can also take a hit to your budget. In order to avoid spending money on subscribers that are no longer interested, it is important to build out a Re-engagement strategy you can stick to!

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