Author Archives: Laura Hazlett

How to Maximize Your Black Friday/Cyber Monday Sales

Black Friday, Cyber Monday Best Practices

Two of the most important holiday shopping days of the year are Black Friday and Cyber Monday. People are looking for a great deal and often perusing both your site and your competitors to weigh the best deal. At this time of the year, loyalty tends to go out the window. People want to take advantage of a good deal no matter what the company.

Black Friday focuses on in-store deals, while Cyber Monday focuses on e-commerce. The hysteria and madness around the two holidays leading up to Christmas is a great way to generate more revenue and obtain new customers looking for the “deal of a lifetime.” Having great sales on these two days can make up most of your yearly sales.

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Ascent360 Recognized in OUTSIDE’S Best Places to Work 2017

Ascent360 has been named on OUTSIDE Magazine’s 100 Places to Work in 2017.

The winning companies are those that value productivity in combination with an active lifestyle, for a fulfilling experience inside and outside the office. This is OUTSIDE’s tenth year providing the Best Places to Work and Ascent360’s first year being a part of this award.

Scott Buelter, Ascent360’s CEO said, “We are honored to be recognized by OUTSIDE Magazine and count ourselves lucky to be listed along with such great organizations.  We strive to create an environment where everyone at the company can impact the culture and contribute to the success of the business.  While we always remain focused on building great software and making our clients happy, we find opportunities to get outside together as a team such as an annual company ski day, hump day hikes, Ragnar Relay, trail runs, and walking the office dog (or grab a beer from the keg).  We work with some of the greatest brands in the outdoor industry and are fortunate to have many resorts, outdoor brands, and retailers as customers.”

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What Happens After the Holiday Boom? Start 2018 strong with a post-holiday strategy!

 

Start 2018 Off Strong!

2017 flew by, didn’t it? And with the holidays fast approaching, you don’t make the mistake of not following up after the holidays and losing potential customers! It’s important to speak to the market that may want to take advantage of post-holiday sales, use their gift card or those who return their gifts in hopes to replace it with something else.

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How To Convert Prospects to Customers Series: Grow Revenue and Drive Engagement Part 2

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

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Case Study: Alpine Shop Taking Customer Satisfaction to a Whole Other Level

CLIENT OVERVIEW:

Alpine Shop is an Independent Specialty Outdoor Retailer that provides World Class Service to our customers by outfitting them with equipment, inspiration, and education. What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers. After over 35 years in the business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors.

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