Author Archives: Laura Hazlett

New Case Study: Mission Ridge-2017 Conversion Cup Winner! Using Triggered Campaigns to Convert Beginners to Passholders

Mission Ridge-2017 Conversion Cup Winner!

Using Triggered Campaigns to Convert Beginners to Passholders

Independently owned and operated, you can find light powder, tons of sun, amazing views, and a terrain that fits everyone in the family. 12 miles from Wenatchee, the ski area is built into a 2,000-acre basin on the eastern side of the Cascade Mountains. It’s a little higher, a little drier, and quite a bit “sunshinier” (300 days annually, in fact) than the other mountains in the area. Located in Wenatchee, Washington, Mission Ridge has more than 36 designated runs spread over 2,000 spectacular acres of trails, chutes, screamers and bowls, with a 2,250-foot vertical drop.

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Ascent360 Attending Outdoor Retailer in January! In Denver, CO

We will be attending Outdoor Retailer + Snow Show in our headquartered city of Denver, Colorado and will have booth #21341-SL. The trade show will be January 25-28 at the Colorado Convention Center on 700 14th St. We’d love to see you there.

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The Difference Between a CDP and an ESP and how they work together to power your marketing program


Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic content- all these keywords that we continue to hear are gathered around the same concept; using data to drive your decisions. While ESP’s are evolving and can handle more marketing automation than they have in the past, there is one critical piece they cannot do. ESP’s cannot give you a single view of your customer. To achieve this, you must have a central location where all data sources feed into. This is known as Customer Data Platform (CDP).

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The Holiday Present Companies Want: Data they can Use Get the Gift of Usable Data

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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How to Maximize Your Black Friday/Cyber Monday Sales

Black Friday, Cyber Monday Best Practices

Two of the most important holiday shopping days of the year are Black Friday and Cyber Monday. People are looking for a great deal and often perusing both your site and your competitors to weigh the best deal. At this time of the year, loyalty tends to go out the window. People want to take advantage of a good deal no matter what the company.

Black Friday focuses on in-store deals, while Cyber Monday focuses on e-commerce. The hysteria and madness around the two holidays leading up to Christmas is a great way to generate more revenue and obtain new customers looking for the “deal of a lifetime.” Having great sales on these two days can make up most of your yearly sales.

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