Author Archives: Laura Hazlett

Press Release: AscentCRM Brings Clarity to Big Data Marketing ROI Toolset is a “Game Changer”

Golden, CO, April 5, 2016 – AscentCRM, LLC, launches a new tool this month that allows extreme visibility into its customer marketing analytics with highly customizable filter features and graphing capabilities. The revolutionary Marketing ROI toolset is now part of the complete package offered to clients of their customer relationship marketing services.

“Think of it as Google Analytics revenue tracking but for both online and bricks and mortar sales,” said Scott Buelter, CEO of AscentCRM. “This is a huge game changer as far as the way our customers can view their data. You now are able to understand how your marketing campaigns are driving revenue and then dig into the data and slice the data down to the product sold. Virtually whatever you need as far as analysis from a marketing campaign, you now can see.”

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Dynamic content, it’s so much more than first name How adding dynamic content can increase your email engagement rates

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You’ve heard it many times: make your emails more relevant, more personal. This is the age of tailored messaging, one-size fits all no longer works. But how to get started? Don’t worry, you don’t have to expand your team or build dozens of separate email versions for each campaign on your calendar. Instead, market smart: harness the power of dynamic content.

What is dynamic content? Dynamic content refers to changes in an email’s text, images or layout based on information about the recipient. “Dear [First Name]” is the most common and best understood example. But dynamic content is so much more than first name. You know when you receive an email showing your nearest store, your last item purchased or details of an upcoming reservation? These are all examples of dynamic content.

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What Exactly is CRM? And why is it beneficial to your company?

Have you ever been asked who your customer is, what is their value, and what are they purchasing but couldn’t find the answer? Knowing who your customer is may be one of the most valuable pieces of information you can know about your business. Understanding values such as purchasing behavior, lifetime value, and RFM score can allow you to make needle moving business and marketing decisions. A customer data platform, or CRM software, such as Ascent360 can help you gather, analyze and execute successful campaigns using data you already have!

So how exactly do we create a customer data platform for you and your business? It starts with finding all the different places where you store customer data such as your retail Point of Sale, ERP, ticketing, rental or even lodging systems.

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Happy New Year! Cheers to 2016

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Thank you for making 2015 a memorable year! Here are a few quick highlights!

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AscentCRM Has Moved to Golden, CO! Now located in Golden, CO - Check out our new diggs and holiday party photos!

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AscentCRM Has Moved To Golden, CO

We have moved! AscentCRM has moved 20 miles South from Boulder to our new location in the beautiful town of Golden, CO. Nestled in the foothills, we are now a stones throw away from the famous Red Rocks Amphitheater, numerous hiking and trail running routes as well as the historic Golden Downtown featuring Coors Brewery (beer anyone?!).

With the excitement of moving, we decided to host our first shindig at the new place to celebrate our new office and to start off the holiday season on a good note!

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