Author Archives: Laura Hazlett

5 Easy Steps to be a Data-Driven Marketer

With the word “data” popping up more and more, it’s easy to see that there’s great importance in it. Various tools and systems are now being created to help marketers see the potential and need for utilizing their data. The thing is, according to Teradata’s 2015 Global Data-Driven Marketing Survey “only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience.” Companies are now desiring a more accurate view of their business and the ability to analyze company metrics. It’s inevitable that strong data utilization will soon become a part of every profitable business…and it all starts with the data-driven marketer.

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How Technology is Changing the Retail Landscape And why it's actually not so scary!

In a world where technology is replacing human practices, there’s pressure on brick-and-mortar retailers to up their game and deliver products that are easily accessible, easy to navigate, and consistent across multiple points of purchase. And though there is still extreme value to face-to-face sales, these unavoidable technology changes prove to be daunting for many retailers. Read on to learn about the changing retail landscape and what can be done to overcome these challenges. 

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Employee Spotlight

Employee Spotlight: Steve Loyd, Sr. Database Developer

In our employee spotlight, this week is Steve Loyd, Ascent360’s Senior Database Developer!

Steve works on product innovations, primarily in our CDP services.   He also works behind the scenes to improve our data integration capabilities, which include improving data quality, designing new data structures to support advanced analytics, and building integration solutions that enable Ascent360 to keep ahead of our client’s needs.

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Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

 

Merchant: Mission Ridge Ski Area
Location: Wenatchee, Washington
Platforms: Ascent360, MailChimp, Siriusware, Facebook
Bottom Line: Businesses looking to foster long-term relationships with guests can use triggered campaigns to better understand their audiences’ needs.

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Ascent360’s Camber Exchange

Ascent360 Hosted a Camber Exchange! 

On Thursday we hosted a Camber Exchange, complete with a corn hole tournament outside, great food and drink, lots of giveaways, and a packed house of networking with women and men that work and enjoy the outdoor industry. The exchange was a local happy hour event that connected people who share interests, career objections, and passion for the outdoors. It was a great way to gather people from around the Denver metro area, network, spark ideas, and participate in Camber Outdoors’ grassroots community. Our keynote speakers were Scott Buelter, President of Ascent360 and Julia Fritze-Singh, VP of Client Success at Ascent360. Their presentations included information about why we partner with Camber, a little about Ascent360 and our mission, and their journey’s to how they got to where they are now at Ascent360. 

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