Author Archives: Laura Hazlett

Employee Spotlight

Employee Spotlight: Steve Loyd, Sr. Database Developer

In our employee spotlight, this week is Steve Loyd, Ascent360’s Senior Database Developer!

Steve works on product innovations, primarily in our CDP services.   He also works behind the scenes to improve our data integration capabilities, which include improving data quality, designing new data structures to support advanced analytics, and building integration solutions that enable Ascent360 to keep ahead of our client’s needs.

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Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

 

Merchant: Mission Ridge Ski Area
Location: Wenatchee, Washington
Platforms: Ascent360, MailChimp, Siriusware, Facebook
Bottom Line: Businesses looking to foster long-term relationships with guests can use triggered campaigns to better understand their audiences’ needs.

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Ascent360’s Camber Exchange

Ascent360 Hosted a Camber Exchange! 

On Thursday we hosted a Camber Exchange, complete with a corn hole tournament outside, great food and drink, lots of giveaways, and a packed house of networking with women and men that work and enjoy the outdoor industry. The exchange was a local happy hour event that connected people who share interests, career objections, and passion for the outdoors. It was a great way to gather people from around the Denver metro area, network, spark ideas, and participate in Camber Outdoors’ grassroots community. Our keynote speakers were Scott Buelter, President of Ascent360 and Julia Fritze-Singh, VP of Client Success at Ascent360. Their presentations included information about why we partner with Camber, a little about Ascent360 and our mission, and their journey’s to how they got to where they are now at Ascent360. 

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Magnify Your Marketing this Holiday Season!

With Cyber Monday being less than 150 days away, it’s definitely time to start thinking about your plan of attack when it comes to marketing to your prospects and customers. According to a Google Consumer Survey, 30% of shoppers will begin their holiday shopping before Halloween. There’s quite a bit of work that goes into holiday season planning so you’ll want to embrace these trends for 2017. If you do, you’ll be a step ahead of your competitors. The earlier you start, the more top-of-mind your company will be and the more successful holiday season you will have!

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Press Release: Ascent360 Helps New Skiers Fall In Love With The Sport Back to back conversion cup awards for Wachusett Mountain and Mission Ridge

Golden, CO, July 14th, 2017Ascent360 today announces how its Customer Data Platform (CDP) is helping ski areas across the country better connect with and convert more new skiers into lifetime season pass holders.  “Ascent360 allows us to jump into the customer marketing deep end,” said Tony Hickok, director of marketing for the 2017 conversion cup award winner Mission Ridge Ski Area in Wenatchee, Washington.  Ascent360’s customer-data-driven platform was ideal for Mission Ridge to quickly launch and scale the mountain’s customer-first Freedom Pass, offering an unprecedented learn to ski/ride program value with unlimited beginner lessons, lift access and rentals.  “It’s not an easy feat to create a culture of skiing for beginners, you must take calculated risks and place strong bets and that’s exactly what Ascent360 empowered our team to do with Freedom Pass.  Freedom Pass was developed to directly address and overcome four of the main factors that limit new skiers; cost, know-how, fear, and gear.  Ascent360 was the perfect automated marketing platform to help us reach out and speak to customers in the right manner, at the right time and with the right message.”

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