Author Archives: Michael Loyd

Canada’s Anti-Spam Legislation What You Need to Know

Understanding Canadian Anti-Spam Legislation

As of June 1st, 2017, the transitional period for commercial electronic messages ended and the three-year mandatory review for CASL is in effect. All Commercial Electronic Messages (CEMs) sent to or from Canada are under CASL jurisdiction. This is notable because CASL is one of the toughest laws for email marketers of its kind and effects how email marketers will gather leads and retain them.

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Email Marketing Tips for this Holiday Season

Email Marketing Tips for this Holiday Season

With the average retailer sending up to 25% more emails during the holiday season, how can your company’s holiday campaigns stand out among the rest and avoid the spam bin?

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Email Testing Practices that will Change Your Life

As the number one form of internal and external communication in business, email has become a main driver for professional success. Many aspects of what makes communication effective in a person to person conversation can dissipate when translated over the digital landscape. Being able to effectively deliver smart dialogue to customers can be critial to the growth of your business.

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