Author Archives: Scott Buelter

New Features Added Ascent360 is launching new features including the Executive Summary, Customer Data View and more!

Ascent360 is releasing a number of new features and updates over the coming weeks. Here is a brief rundown of some of the new features:

Executive Email Overview: First up is a monthly executive overview of your program. This is an email that will be delivered once per month that will show a number of key metrics for your program. The metrics include things like “Number of New Email Opt-Ins 30 Days”, “Count of Prospects”, “New Customer Growth Percent – Last Month” as well as some email metrics like “Avg Open Rate – Last Month” and “Emails Sent – Last Month” – Release Date – December 2015

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Measure the Funnel: 5 key metrics to Track Your CRM Program

What are the key metrics you are using to monitor and manage your business? Critical metrics certainly include revenue growth, same store sales and customer growth. However, I would like to propose 5 additional metrics that you may not be tracking…but should be. These metrics help create a disciplined approach to managing the marketing funnel. Managing the process from pulling in new prospects through building loyal advocates is critical to any business – B2B or B2C, Retail, Brand or Resort.

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