New Features Added Ascent360 is launching new features including the Executive Summary, Customer Data View and more!
- Tuesday, 15 December 2015 16:38
Ascent360 is releasing a number of new features and updates over the coming weeks. Here is a brief rundown of some of the new features:
Executive Email Overview: First up is a monthly executive overview of your program. This is an email that will be delivered once per month that will show a number of key metrics for your program. The metrics include things like “Number of New Email Opt-Ins 30 Days”, “Count of Prospects”, “New Customer Growth Percent – Last Month” as well as some email metrics like “Avg Open Rate – Last Month” and “Emails Sent – Last Month” – Release Date – December 2015
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Measure the Funnel: 5 key metrics to Track Your CRM Program
- Wednesday, 07 October 2015 12:27
What are the key metrics you are using to monitor and manage your business? Critical metrics certainly include revenue growth, same store sales and customer growth. However, I would like to propose 5 additional metrics that you may not be tracking…but should be. These metrics help create a disciplined approach to managing the marketing funnel. Managing the process from pulling in new prospects through building loyal advocates is critical to any business – B2B or B2C, Retail, Brand or Resort.
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