Author Archives: Victoria Benson

Email Automation Series – Loyalty Emails Win them over and keep them coming back!

Why You Should Have One

Ever signed up for a product or service just because you could get discounts if you were a member? That’s what a loyalty program is, and more than likely, around 20% of your customers make up 80% of your revenue. What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. Creating a loyalty email program can help you win them over and keep them coming back, but even a little can go a long way. Loyalty programs have two main functions: To incentivize and obtain new customers and to reward existing, loyal customers. Enticing and giving them something different and better than a regular customer is one of the easiest ways to grow your revenue and customer base. 

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How Mammoth Mountain Ski Area Optimized Its Marketing Channels to Reduce Cost and Increase Revenue Ascent360 is hosting an Educational Session!

Ascent360 is hosting an Educational Session!

Planning on attending the Amplify 2017 this year?  Scott Buelter, CEO of Ascent360, will be presenting in an educational session on how to optimize marketing channels to reduce cost and increase revenue. California’s best resort for skiing, snowboarding, and snowmobiling, Mammoth Mountain Ski Area utilized campaign automation, a critical piece to obtaining and retaining customers. By hitting their customers and prospects with the right message at the right time, Mammoth gained customers, reduced cost, and increased revenue. Learn more about how to use non-traditional marketing channels to enhance your company’s reach, in turn, keeping your costs low and becoming more profitable!  

Can’t make it to the session? Sign up here for our webinar!

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