Author Archives: Victoria Benson

How To Acquire Prospects Series: Grow Revenue and Drive Engagement Part 1

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

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Upcoming Webinar: The Marketing Playbook 10-Data Driven Campaigns You Should be Running

 

Pour yourself a cup of coffee and join us for our upcoming webinar The Marketing Playbook next Wednesday, August 10 at 12 pm MDT!

With a limited amount of time and resources, it is hard for businesses to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this webinar, Ascent360 leaders will collaboratively talk through ten data driven campaigns you should be running along with how to create them! It will be relevant to everyone, from retailers to brands. Register here!

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5 Easy Steps to be a Data-Driven Marketer

With the word “data” popping up more and more, it’s easy to see that there’s great importance in it. Various tools and systems are now being created to help marketers see the potential and need for utilizing their data. The thing is, according to Teradata’s 2015 Global Data-Driven Marketing Survey “only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience.” Companies are now desiring a more accurate view of their business and the ability to analyze company metrics. It’s inevitable that strong data utilization will soon become a part of every profitable business…and it all starts with the data-driven marketer.

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How Technology is Changing the Retail Landscape And why it's actually not so scary!

In a world where technology is replacing human practices, there’s pressure on brick-and-mortar retailers to up their game and deliver products that are easily accessible, easy to navigate, and consistent across multiple points of purchase. And though there is still extreme value to face-to-face sales, these unavoidable technology changes prove to be daunting for many retailers. Read on to learn about the changing retail landscape and what can be done to overcome these challenges. 

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