Author Archives: Victoria Benson

Upcoming Webinar: The Marketing Playbook 10-Data Driven Campaigns You Should be Running


Pour yourself a cup of coffee and join us for our upcoming webinar The Marketing Playbook next Wednesday, August 10 at 12 pm MDT!

With a limited amount of time and resources, it is hard for businesses to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this webinar, Ascent360 leaders will collaboratively talk through ten data driven campaigns you should be running along with how to create them! It will be relevant to everyone, from retailers to brands. Register here!

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5 Easy Steps to be a Data-Driven Marketer

With the word “data” popping up more and more, it’s easy to see that there’s great importance in it. Various tools and systems are now being created to help marketers see the potential and need for utilizing their data. The thing is, according to Teradata’s 2015 Global Data-Driven Marketing Survey “only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience.” Companies are now desiring a more accurate view of their business and the ability to analyze company metrics. It’s inevitable that strong data utilization will soon become a part of every profitable business…and it all starts with the data-driven marketer.

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How Technology is Changing the Retail Landscape And why it's actually not so scary!

In a world where technology is replacing human practices, there’s pressure on brick-and-mortar retailers to up their game and deliver products that are easily accessible, easy to navigate, and consistent across multiple points of purchase. And though there is still extreme value to face-to-face sales, these unavoidable technology changes prove to be daunting for many retailers. Read on to learn about the changing retail landscape and what can be done to overcome these challenges. 

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Employee Spotlight

Employee Spotlight: Steve Loyd, Sr. Database Developer

In our employee spotlight, this week is Steve Loyd, Ascent360’s Senior Database Developer!

Steve works on product innovations, primarily in our CDP services.   He also works behind the scenes to improve our data integration capabilities, which include improving data quality, designing new data structures to support advanced analytics, and building integration solutions that enable Ascent360 to keep ahead of our client’s needs.

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Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders


Merchant: Mission Ridge Ski Area
Location: Wenatchee, Washington
Platforms: Ascent360, MailChimp, Siriusware, Facebook
Bottom Line: Businesses looking to foster long-term relationships with guests can use triggered campaigns to better understand their audiences’ needs.

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