Author Archives: Victoria Benson

Ascent360 to Host Company Update Webinar With Company and Industry Updates!

Ascent360 to Host Webinar for Clients with Company and Industry Updates!

Webinars are a great way to connect with others on a more personal level. They allow you to interact and get your questions answered from the convenience of wherever you may be. Leaders from Ascent360 will be discussing topics such as our product road map, new features we have launched, company news and upcoming events, industry updates, and other topics. Please join us! This will also be a time to come to us with questions. We will be asking for clients to submit questions prior to the webinar for us to run through. We hope you will be able to join us and participate in what we feel will be a beneficial update for all clients!

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Outdoor Retailer is Around the Corner! Will you be attending?

 Outdoor Retailer is Around the Corner!


Will you be attending? Spots fill up quickly! Ascent360 will be at Outdoor Retailer summer market from Wednesday, July 26 until Saturday, July 29. This year it will be held at the Salt Palace Convention Center in Salt Lake City, Utah. While walking the floor and meeting with current clients, we would also love the opportunity to meet some new faces and talk about how we can drive revenue for your business. If you will be attending and want to chat or grab a beer, shoot us an email at sales@ascent360.com.

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Trail Running in the Rockies Team Ascent360 Completed Ragnar Snowmass!

Team Ascent360 finished Ragnar Trail, Snowmass, CO!

Last weekend a group of us from Ascent360 completed the 2-day Ragnar Trail Relay in Snowmass, Colorado. Our team found our inner wild and ran on three trails (loops) that started and ended at Ragnar Village. Both mentally and physically challenging, we ran until everyone on our team had completed the green, yellow, and red trails. Some of us even ran in the middle of the night. Thankfully we were rewarded with stunning panoramic views of the Rockies.

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Is A Single Customer View Important? Building a Unified Customer View

unified customer view

Is a Single Customer View Important?

The need for a single customer view is growing due to companies’ growing desire to see every customer’s purchase behavior across all channels. This holistic view provides companies deeper insight such as demographics about who the customer is, when the purchase was made, the channel purchased through, and the list goes on. In an article written by CDP Institute creator David Raab, he expands on the need for a customer data platform (CDP). A CDP is specifically created for marketing purposes and communicating with customers in a more personal way through customized cross-channel campaigns. Remember, data’s just data until you use it!

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Upcoming Webinar: The Resort Playbook 10 Data-Driven Campaigns You Should Be Running

The Resort Playbook: 10 Data-Driven Campaigns You Should Be Running 

When: Wednesday, June 14, 2017, 12:00 PM – 1:00 PM MST

Where: Sign up Here!              

With a limited amount of time and resources, it is hard for resorts to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this webinar, we will talk through ten data-driven campaigns you should be running along with how to create them, and creative examples we love!

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