Press Release: Ascent360 Helps New Skiers Fall In Love With The Sport
- Jul 14, 2017
Golden, CO, July 14th, 2017 — Ascent360 today announces how its Customer Data Platform (CDP) is helping ski areas across the country better connect with and convert more new skiers into lifetime season pass holders. “Ascent360 allows us to jump into the customer marketing deep end,” said Tony Hickok, director of marketing for the 2017 conversion cup award winner Mission Ridge Ski Area in Wenatchee, Washington. Ascent360’s customer-data-driven platform was ideal for Mission Ridge to quickly launch and scale the mountain’s customer-first Freedom Pass, offering an unprecedented learn to ski/ride program value with unlimited beginner lessons, lift access and rentals. “It’s not an easy feat to create a culture of skiing for beginners, you must take calculated risks and place strong bets and that’s exactly what Ascent360 empowered our team to do with Freedom Pass. Freedom Pass was developed to directly address and overcome four of the main factors that limit new skiers; cost, know-how, fear, and gear. Ascent360 was the perfect automated marketing platform to help us reach out and speak to customers in the right manner, at the right time and with the right message.”
Read more ...