Warning: You're Losing Money by Not Using a Customer Data Platform
- Mar 23, 2017
Helping to grow revenue and drive engagement, Ascent360 resides in the business of creating needle moving campaigns for any marketer. The term CDP, or Customer Data Platform, has recently emerged as the solution to companies needs for accessing better customer data and using that data to drive personalized engagement. Companies now see having a CDP as an integral part of helping to increase their ROI. These SaaS (Software as a Service)-based platforms provide highly targeted, omni-channel marketing strategies direct to customers and prospects. They also allow the company to get a complete view of the customer, no matter the touch-point. Ascent360 solves marketing problems that many companies are dealing with. Our technology combines data from multiple sources, such as point of sale, e-commerce, and email sign-up, and feeds that data into one cloud-based customer database allowing you to see a full 360 view of your customer. Using this combined data, you are then able to segment and analyze your customer base to create targeted and personalized marketing campaigns. Ascent360 integrates with the tools you already use to then push these personalized campaigns to marketing channels such as Facebook, Google, Direct Mail, and any Email Service Provider being used. We then pull that data back into our platform as well to see what is working, what is not, and help you make smarter marketing decisions.
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