Why You Should Have One
As mentioned in our previous, Email Automation blog post, a welcome email is one of the easiest and most beneficial emails you can create. A Welcome Email will have one of your highest engagement rates of any email as you are hitting the individual at the moment they are interested. This is your chance to welcome new subscribers, tell them the benefits of being on the list, set expectations and possibly convert an interest into a sale. This is your first impression, make sure it counts!
Catching them at their first interaction has also been shown to improve their engagement later on. According to a study by Return Path, a subscriber that reads the initial welcome email is far more likely to read future messages from the brand. Welcome emails are also read around 42 percent more often than promotional messages. This allows for a great opportunity to engage and convert your subscriber right off the bat. In addition, a welcome email can also help to improve list quality. If anyone unsubscribes, bounces or the email simply does not exist, you are able to remove these email addresses from your program, helping your deliverability rates down the road.