Many companies spend thousands of dollars on digital advertising with Google Ads, Facebook Ads, Twitter Ads, etc. The question is, will they be effective? Yes. Will they be expensive? YES! One way to lower the cost of digital ads and move your site up organically is to invest in SEO, also known as Search Engine Optimization.
It all starts with your keywords. Using consistent keywords on your website in addition to your advertising tells Google and other search engines that your content is relevant to the keywords searched. Doing this increases the likelihood they will serve your result organically and also reduce the cost of your ads.