Almost There, Designers: Build Content Blocks for Endless Options
- Aug 21, 2015
Working inside an email WYSIWYG editor is supposed to make your life easier, but often does the opposite. Have you ever had a font color change or a background color appear that you didn’t want? These issues can be frustrating, but there are ways around them. Creating “default” content blocks that you can easily swap in and out will ensure that font sizes, colors and styles, background colors and spacing will stay the same no matter who creates, edits or sends an email using your template. While this is important when editing an email across an organization, it’s also a good way for you as a designer to keep everything in your multiple-nested-tables no-floats limited-CSS world straight. All the content blocks described here can be swapped in and out of any content area, allowing for endless configuration of content without much design work.
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