Have you ever had an email template break or render incorrectly? Well, you aren’t alone. Trying to design an email template for a wide variety of users can be quite challenging. From misunderstanding CSS to having difficulty sizing images, a lot can go wrong in email design. One way to solve some of these problems is to design your template with user flexibility in mind by using the “content blocks” approach.
What this means is that you’ll first create a heavily commented “skeleton” of your email, with very little to no content at all, that contains all fixes for various email clients and any notes about the design. From there, you’ll create the rest of the content as standalone HTML “blocks” that can be dropped into various spots within your skeleton. This is especially handy when using an email provider like Exact Target, which has a way to save content for a drag & drop design experience.