Ragnar Case Study: Getting Personal
- Aug 9, 2017
The idea to run an overnight 24+ hour running relay across the mountains of Utah was a lifelong dream of founder Steve Hill. The dream became a reality in 2004 when Steve, his son Dan and Dan’s college roommate, Tanner Bell, organized the first Wasatch Back Relay, spanning 188 miles from Logan to Park City, UT. Starting small, the Ragnar Relay Series has grown from a single relay in Utah to the largest overnight relay series with around 40 races in the US, Canada, and Europe. Ragnar fulfills people’s freedom to roam, to explore, to lead, and a free-spirited desire to get out there and experience an outdoor adventure with friends. Ragnar runners traverse beautiful scenery, conquer challenges, and celebrate as a team.
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