Ascent360 has helped clients improve customer loyalty and increase revenue. Browse our marketing strategies case studies for successful marketing campaigns. We have helped clients launch campaigns such as email automation, social contests, direct mail, and customer loyalty. View all case studies to get a full understanding of what we do for our clients, and what we could do for you.
Case Studies
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Behavioral Segmentation
To target those most interested in receiving their emails, Ragnar utilizes customer behavior segmentation to divide their database based on factors such as geography and race history. Using a segmentation strategy such as this, they are able to send highly targeted and relevant emails increasing overall engagement rates and ROI.
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Abandon Cart Email
Reaching a customer who has strayed from their cart at the moment they are looking to purchase is crucial in saving a company from lost sales. By implementing an often intimidating abandoned cart campaign, Ascent was able to regain sales and increase conversion for Smartwool through continued testing of subject lines, incentives and send times.
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Customer Analytics
With a desire to have a deeper understanding of their customer, the Thule analytics project uncovered metrics that reveal Thule consumer insights such as behavior, preferences and purchase patterns. Based upon this data, Ascent was able to provide actionable marketing strategies with the best media and message for their existing customers and future prospects.
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Lifecycle Marketing Stream
Talking to a customer through their entire product lifecycle is important. Stevens Pass was able to realize that their customers were missing an opportunity to fully utilize their discount pass making the product less valuable than they hoped. Touching customers after each use of their pass allowed them to significantly increase pass utilization along with pre-season pass sales.
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Abandon Cart Email
Reaching a customer who has strayed from their cart at the moment they are looking to purchase is crucial in saving a company from lost sales. By implementing an often intimidating abandoned cart campaign, Ascent was able to regain sales and increase conversion for Smartwool through continued testing of subject lines, incentives and send times.
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Behavioral Cross Sell
The ability to market based on your customer’s behavior is crucial. Mike’s BIkes is able to capitalize on this through a variety of different cross sell email campaigns that a customer will receive after making a specific purchase. The content of these emails is based on the product purchased, what is needed along with the product, and what would accompany the product well.
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Behavioral Segmentation
To target those most interested in receiving their emails, Ragnar utilizes customer behavior segmentation to divide their database based on factors such as geography and race history. Using a segmentation strategy such as this, they are able to send highly targeted and relevant emails increasing overall engagement rates and ROI.
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Customer Analytics
With a desire to have a deeper understanding of their customer, the Thule analytics project uncovered metrics that reveal Thule consumer insights such as behavior, preferences and purchase patterns. Based upon this data, Ascent was able to provide actionable marketing strategies with the best media and message for their existing customers and future prospects.
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Beginner Conversion
In the ski industry, conversion is a major factor. How do you make a one time buyer, a life long purchaser? Ascent360 created a series of surveys sent to a beginner or first time participant. With continued research, NSAA hopes to find a correlation between a first time participant and making the sport a lifelong activity.
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Post Purchase Survey
Ascent was able to provide BikeSource deeper insight into their customer’s experience by creating custom post purchase and post service survey triggered emails. The client is now able to determine whether their customer service is up to standards, directly contact these customers with the click of a button, and drive posts to their Google+ and Yelp pages.
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Multi Channel Marketing
In an effort to further their marketing reach, Wachusett took a multi channel approach, sending both direct mail and email in their marketing campaigns. After completing a beginner lesson program, the customer is sent a direct mail postcard as well as a follow up email that drives home the benefits of the program and includes an offer to better secure a repeat visit.
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Customer Loyalty
Wanting to incentivize their top customers, Alabama Outdoors worked with Ascent360 to implement a monthly rewards program. Using transactional data, rewards are calculated and a certificate is produced for each qualifying customer. Tracking reward balances and current month’s points, they are also able to see which brands or department the reward points are attributed to.
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Social Campaigns
To engage current customers and to grow their current customer base, Eureka used Votigo to put together a social campaign called “The 12 Tents of Christmas”, a giveaway of one tent per day leading up to Christmas. Eureka saw over 10,000 entries from the giveaway with strong opt in rates proving this to be a great way for them to not only engage customers but acquire new ones.
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Content Strategy
We took a fine tooth comb to Christy’s data to identify their customers most interested in ski getaways, and then helped the client’s marketing team define a content strategy to best engage this segment. The resulting email stream delivered a dramatic uptick in revenue and engagement.