Category Archives: Automation

What Do Customers Really Want?

Did you know that likely 20% of your customers make up 80% of your revenue? What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. It’s more important than ever for retailers to understand and create a marketing strategy around what customers actually want- loyalty and engagement.

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The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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What Happens After the Holiday Boom?

 

Start 2018 Off Strong!

2017 flew by, didn’t it? And with the holidays fast approaching, you don’t make the mistake of not following up after the holidays and losing potential customers! It’s important to speak to the market that may want to take advantage of post-holiday sales, use their gift card or those who return their gifts in hopes to replace it with something else.

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Reaching the Unengaged

There are 96 days until Christmas, 65 days until Black Friday, and 86 days until Cyber Monday. When you think about it, it’s really not that far away, so planning your marketing strategy sooner rather than later is essential. Something important to think about within your strategy is how you are talking to your unengaged customers. The holidays are a great time to engage those who may not have purchased in months or even years. First, identify who those customers are and then speak to them where they are listening. Once you begin communicating with them again, you may win them back as a lifelong customer!

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Magnify Your Marketing this Holiday Season!

With Cyber Monday being less than 150 days away, it’s definitely time to start thinking about your plan of attack when it comes to marketing to your prospects and customers. According to a Google Consumer Survey, 30% of shoppers will begin their holiday shopping before Halloween. There’s quite a bit of work that goes into holiday season planning so you’ll want to embrace these trends for 2017. If you do, you’ll be a step ahead of your competitors. The earlier you start, the more top-of-mind your company will be and the more successful holiday season you will have!

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