Category Archives: Automation

Is A Single Customer View Important?

unified customer view

Is a Single Customer View Important?

The need for a single customer view is growing due to companies’ growing desire to see every customer’s purchase behavior across all channels. This holistic view provides companies deeper insight such as demographics about who the customer is, when the purchase was made, the channel purchased through, and the list goes on. In an article written by CDP Institute creator David Raab, he expands on the need for a customer data platform (CDP). A CDP is specifically created for marketing purposes and communicating with customers in a more personal way through customized cross-channel campaigns. Remember, data’s just data until you use it!

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Ascent360 Hosting Two Upcoming Webinars

We will be hosting two webinars in the next couple of weeks and would love for you to join us. In them, you will learn more about increasing your ROI through effective campaigns and communication. Read on for more information about both webinars!

 

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Email Marketing Best Practices | Ascent360

Email Marketing Best Practices

Email marketing remains one of the most important forms of communication to your customers and one of the best ways to gain leads that turn into customers. However, there are some things you should know before blasting them to your contact lists. When used correctly, emails can create powerful communication and interaction with your prospects and customers. Read on to learn some Best Practices for Email Marketing.

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Ascent360 Partners with Bounce Exchange!

 
 
Ascent 360 is excited to announce our partnership with  Behavioral Marketing Cloud, Bounce Exchange (BounceX). The key to successful marketing is reaching the right people with the right message at the right time. With Ascent360 and BounceX, it’s easier than ever to maximize the marketing sweet spot. BounceX is a new, top 5 revenue channel for leading online retailers that include a behavioral ID engine, behavioral CMS, behavioral email, and behavioral audiences. BounceX and Ascent360 create a dynamic partnership in that BounceX tracks anonymous traffic on websites, turning those anonymous users into trackable contacts. Once those contacts are created and recognized, Ascent360 is able to load that data into our customer data platform and begin the journey of tracking and enabling highly targeted, omni-channel marketing strategies direct to customers and prospects.

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Email Automation Series-Survey/Customer Feedback

Survey/Customer Feedback

Why You Should Have One

Like the Post Purchase Product Review Email, an email asking for customer feedback or to take a quick survey can go a long way. This survey, however, goes beyond simply reviewing a product or service. This can range from customer service experience, to ease of purchase, to feedback on an event they just attended, or perhaps a hotel or resort they just returned from. These emails and surveys are easy to create and can give you invaluable information that you otherwise couldn’t have received. Capturing customer testimonials as well as taking the customer through the post-purchase journey allows them to feel like a part of the brand. Who knows, maybe they will even refer a friend if they had a great experience!

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