Category Archives: CRM

The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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What Happens After the Holiday Boom?

 

Start 2018 Off Strong!

2017 flew by, didn’t it? And with the holidays fast approaching, you don’t make the mistake of not following up after the holidays and losing potential customers! It’s important to speak to the market that may want to take advantage of post-holiday sales, use their gift card or those who return their gifts in hopes to replace it with something else.

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How To Convert Prospects to Customers

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

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Case Study: Alpine Shop

CLIENT OVERVIEW:

Alpine Shop is an Independent Specialty Outdoor Retailer that provides World Class Service to our customers by outfitting them with equipment, inspiration, and education. What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers. After over 35 years in the business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors.

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Download the Holiday Playbook

Download the Holiday Playbook Webinar: Sleigh Revenue This Season With These Top Campaigns

If you missed our webinar yesterday, you can now download it here!

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. Salesforce.com predicts consumers will complete 50 percent of their holiday shopping by Sunday, December 3, and 80 percent by Friday, December 15. Additionally, they also said that this year’s Cyber Week — the days between Thursday, November 23 and Monday, November 27 — will include the deepest discounts and the highest rate of free shipping, two primary motivators for consumers when deciding whether or not to buy online. So, while you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go.

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