Category Archives: CRM

How Technology is Changing the Retail Landscape

In a world where technology is replacing human practices, there’s pressure on brick-and-mortar retailers to up their game and deliver products that are easily accessible, easy to navigate, and consistent across multiple points of purchase. And though there is still extreme value to face-to-face sales, these unavoidable technology changes prove to be daunting for many retailers. Read on to learn about the changing retail landscape and what can be done to overcome these challenges. 

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Magnify Your Marketing this Holiday Season!

With Cyber Monday being less than 150 days away, it’s definitely time to start thinking about your plan of attack when it comes to marketing to your prospects and customers. According to a Google Consumer Survey, 30% of shoppers will begin their holiday shopping before Halloween. There’s quite a bit of work that goes into holiday season planning so you’ll want to embrace these trends for 2017. If you do, you’ll be a step ahead of your competitors. The earlier you start, the more top-of-mind your company will be and the more successful holiday season you will have!

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Case Study: Browse Abandonment Emails

CASE STUDY: BROWSE ABANDONMENT EMAILS

TURNING UNKNOWN TRAFFIC INTO REVENUE

 

OVERVIEW
We all want our customers to browse our site and find something they can’t live without the very first time. Unfortunately, that’s not always the case. According to Pew Research, 79% of people shop online or on their mobile device. Fortunately, because of this, getting a full-view of your customer and seeing who has browsed your website is possible and can provide extremely valuable information when converting prospects to customers. An Ascent360 customer utilized their customer data platform to first look at who was browsing then abandoning their website. The second part was to create a browse abandonment email campaign that led to incredible results.

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Ascent360 to Host Company Update Webinar

Ascent360 to Host Webinar for Clients with Company and Industry Updates!

Webinars are a great way to connect with others on a more personal level. They allow you to interact and get your questions answered from the convenience of wherever you may be. Leaders from Ascent360 will be discussing topics such as our product road map, new features we have launched, company news and upcoming events, industry updates, and other topics. Please join us! This will also be a time to come to us with questions. We will be asking for clients to submit questions prior to the webinar for us to run through. We hope you will be able to join us and participate in what we feel will be a beneficial update for all clients!

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Is A Single Customer View Important?

unified customer view

Is a Single Customer View Important?

The need for a single customer view is growing due to companies’ growing desire to see every customer’s purchase behavior across all channels. This holistic view provides companies deeper insight such as demographics about who the customer is, when the purchase was made, the channel purchased through, and the list goes on. In an article written by CDP Institute creator David Raab, he expands on the need for a customer data platform (CDP). A CDP is specifically created for marketing purposes and communicating with customers in a more personal way through customized cross-channel campaigns. Remember, data’s just data until you use it!

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