Category Archives: CRM

NSAA Beginner Conversion Project to Launch 3rd Year!

beginnerconversion_2016_webcrm

We are excited to announce the 3rd year of the NSAA Beginner Conversion project. NSAA, RRC, and Ascent360 have come together to create a program to help better understand the beginner customer. Learn who they are, why they started, and how to keep them coming back. Learning about your beginner skier or rider is imperative to ensure a successful future for the ski industry.

Unsure of what the Beginner Conversion study is or how it could be of value for your Resort? Read the NSAA program summary below to learn more about the study and why you should participate.

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2016 Holiday Tips and Trends

Fall is here and along with the changing seasons comes the need to nail down your holiday shopping strategy. As we saw last year, holiday shopping is starting earlier every year. With consumers starting their shopping as early as September, it is important to make sure you are ready as early as possible. Part of being ready is knowing what is coming. Looking at the top trends every year can help you craft a strategy that will lead to a successful holiday season.

According to Signal, e-commerce retail shopping is set to increase by 18% making it vital that your digital shopping experience is up to speed with the larger competitors such as Amazon and Zappos. With many consumers switching to purchasing on mobile, it is more important than ever that your mobile site and check out experience is the best experience it can be for the consumer. A lost sale during the holidays isn’t just about the lost profit, it is about losing that customer forever. Holidays are a great time to attract new customers, make sure you are doing everything you can to make them a repeat purchaser once the holiday season has finished. So what can you do to make sure you have a successful season? These few trends are worth a look at:

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4 Steps to Creating Great Facebook Campaigns

Now that you’ve learned how to push an audience segment from Audience Selector to Facebook Custom Audiences, the next step is creating Facebook campaigns. To begin, you’ll want to login to your Facebook Business Manager Account and navigate to the Power Editor. From here, you can click on ‘Create Campaign’ in the upper left hand corner in order to get started.

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New Feature: Facebook Integration

Facebook Integration

How to Utilize Facebook to Talk to Your Customers & Gain New Ones

Ascent360 is excited to announce our newest release and customer portal enhancement: Facebook Audiences Integration. In addition to building segments to build email and direct mail lists, or simply export them, our clients now have the option to push those same segmented lists directly into their Facebook for Business accounts! Talk to existing customers through the creation of a custom audience or use that same segment to build a “look-a-like” model and reach prospective customers. With over 900 million visits every day to Facebook, you can now talk to your customers and prospects where they are spending the most time.

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Heading to Outdoor Retailer Summer Market!

Outdoor Retailer

Outdoor Retailer is Around the Corner!

Will you be attending? Ascent360 will be at Outdoor Retailer summer market from Wednesday August 3rd until Saturday August 6th. While walking the floor and meeting with current clients, we would also love the opportunity to meet some new faces and talk about how we can drive revenue for your business. If you will be attending and want to chat or grab a beer, reach out to our VP of Sales, Evelyn Kirby at 315-559-9865.

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