Category Archives: CRM

New Product Enhancement: Audience Selector

Putting Segmentation and Data Mining in the Hands of Marketing

Customer segmentation and personalization is key in creating effective marketing campaigns, but creating different segments can be time consuming and difficult. Often the power of creating these lists lies outside of the marketing department and in the hands of technology who must create complex code to create such lists. Marketers need tools that allow them to do complicated data mining and segmentation in order to see who the customer is, create effective campaigns, and be able to execute these campaigns in a timely manner. Ascent360 has worked hard to make this a top priority in our software. We understand that importance of placing the power back with marketing and have launched a new version of Audience Selector that will help our clients do just that. With simple drag and drop software, list building is easier than ever. Look through your transactional, customer, and email data to easily build compelling campaigns such as a Lapsed Customer Winback or a Pre-Arrival/Post-Departure stream. With all of your data in one place, the segments you can create are endless.

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Ascent360 Headed to Nashville

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NSAA National Convention & Tradeshow – May 18- 21, 2016

Ascent360 will be in Nashville, Tennessee attending the NSAA National Convention and Tradeshow from May 18th through the 21st. One breakout session during the event will be on the Beginner Conversion project. Ascent360 is the technology powering this project. If you have time, please check out the session to find out exciting stats found during the project’s 2nd year. If you are in attendance, please contact us for to review our software, have a quick talk about what we could do for you, or to simply catch up over a cold beverage.

A little bit about NSAA:

The National Ski Areas Association is the trade association for ski area owners and operators. It represents 325 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 472 supplier members who provide equipment, goods and services to the mountain resort industry.

NSAA analyzes and distributes ski industry statistics; produces annual conferences and tradeshows; produces a bimonthly industry publication and is active in state and federal government affairs. The association also provides educational programs and employee training materials on industry issues including OSHA, ADA and NEPA regulations and compliance; environmental laws and regulations; state regulatory requirements; aerial tramway safety; and resort operations and guest service.

The association’s primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry.

Exclusion Groups: It's Not Rude to Exclude

It's Not Rude to Exclude: Why You Need Exclusion Group

At Ascent360, we are constantly stressing the importance of knowing your audience. And, after putting crucial time and consideration into developing a targeted audience for each of your email marketing campaigns, it’s worth noting that it can be just as important to determine whether there are people in that group that you shouldn’t send to. Creating an exclusion group can help you target only the right people for your message.

Oftentimes, there are good reasons to exclude subscribers from a campaign in order to keep communications with your database as relevant as possible. And, with Ascent’s insight into the demographics and most recent actions and purchase behaviors of your customers, there is no excuse not to know your customers and speak to them accordingly.

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Exclusion Groups: It’s Not Rude to Exclude

It's Not Rude to Exclude: Why You Need Exclusion Group

At Ascent360, we are constantly stressing the importance of knowing your audience. And, after putting crucial time and consideration into developing a targeted audience for each of your email marketing campaigns, it’s worth noting that it can be just as important to determine whether there are people in that group that you shouldn’t send to. Creating an exclusion group can help you target only the right people for your message.

Oftentimes, there are good reasons to exclude subscribers from a campaign in order to keep communications with your database as relevant as possible. And, with Ascent’s insight into the demographics and most recent actions and purchase behaviors of your customers, there is no excuse not to know your customers and speak to them accordingly.

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SEO: Start with your Keywords!

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Many companies spend thousands of dollars on digital advertising with Google Ads, Facebook Ads, Twitter Ads, etc. The question is, will they be effective?  Yes. Will they be expensive?  YES! One way to lower the cost of digital ads and move your site up organically is to invest in SEO, also known as Search Engine Optimization. 

It all starts with your keywords.  Using consistent keywords on your website in addition to your advertising tells Google and other search engines that your content is relevant to the keywords searched. Doing this increases the likelihood they will serve your result organically and also reduce the cost of your ads.

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