Category Archives: Customer Data Platform

Webinar: 5 Key Customer Metrics to Measure

Do you believe/trust the data you have? Do you act on the insights discovered within the data? What is done when an insight doesn’t jive with your brand narrative? Part 1 of this webinar will focus on empowering your organization to build an enriching experience for each customer by employing 5 metrics to simplify your data’s complexity and to better understand the significance of what your customer is really ‘telling’ you.

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Are You Ready For GDPR Regulations?

GDPR

General Data Protection Regulation (GDPR)

On May 25th, the new privacy law for the European Union (EU), known as the General Data Protection Regulation (GDPR) will be immediately enforceable. This regulation will greatly simplify the privacy laws in the EU which while good news for email marketers, it will also be the strictest law globally.  It will require that any marketer with EU consumers data will need to comply with this law, regardless of where they are headquartered. 

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Press Release: Ascent360 and Snowvation Carve Out a Partnership

GOLDEN, Colo., April 19, 2018 /PRNewswire/ — Ascent360, the Customer Data Platform (CDP) company, is excited to announce its new partnership with Snowvation, a company with a leading technology platform that manages e-commerce, scheduling, real-time availability, rentals, and ticketing for ski and snowboard resorts worldwide.

As a pioneer of cloud-based customer data integration platforms, Ascent360 will integrate seamlessly with Snowvation being able to now enhance customer profiles through attributes such as skier ability, lesson type, and more. Leveraging this additional data will allow resorts the ability to deliver more targeted guest experiences, personalize marketing campaigns and analyze the customer in greater depth than ever before.

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PODCAST: How to Capture Data and Use it to Catalyze your Business

 

PODCAST: How to Capture Data and Use it to Catalyze your Business with Director of Marketing, Laura Hazlett from Ascent360

This week, Laura recorded a podcast with Verde Strategy’s CEO, Kristin Carpenter-Ogden to  discuss Data and Customer-Centric businesses!

Episode Preview: Data, data, data! It’s all anyone can talk about, but HOW do you get it? And once you have it, how do you make it work for you? In today’s episode, our data guru, Laura Hazlett of Ascent360, breaks it down in an easy-to-understand way that will empower you to implement.

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A Case Study: How a CDP Works WITH a Digital Agency

As a Customer Data Platform, we get many questions like, “If I have a CDP, can I still work with my agency?” and “So, you do what my agency does, right?” The answer to these would be YES and NO! Customer Data Platforms are actually very different than digital agencies and most of our clients have both! Agencies don’t do what a CDP does and vice versa. We love working alongside agencies to gather customer data into our platform and create powerful marketing campaigns for companies. 

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