Category Archives: Customer Data Platform

How Ascent360 and a Customer Data Platform Can Power Your 2018 Growth

how Ascent360 and a Customer Data Platform can power your 2018 Growth

How Ascent360 and a CDP Can Power Your 2018 Growth

Are you looking into 2018 desiring to power your company’s growth, but not sure where to start? There are countless directions you could go, but if we could tell you one thing, we would say to always start with your data. Believe it or not, your current data is a goldmine just waiting to boost your revenue! And the best way to do that is through a Customer Data Platform. Many people ask us what Ascent360 does, and what a Customer Data Platform actually is. So, in this article we hope to answer most of your questions and give you a comprehensive overview of just that.

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What Do Customers Really Want?

Did you know that likely 20% of your customers make up 80% of your revenue? What does that mean exactly? It means that keeping those 20% happy and satisfied is extremely important to your business. It’s more important than ever for retailers to understand and create a marketing strategy around what customers actually want- loyalty and engagement.

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How to Prioritize Your Marketing Time

 

You are probably running a hundred miles a minute, especially during the holiday season. So, allocating your time to those activities that will generate quality leads and customers is extremely important. There are a couple campaigns and best practices we recommend you start with instead of trying to do everything at once!

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New Case Study: Mission Ridge-2017 Conversion Cup Winner!

Mission Ridge-2017 Conversion Cup Winner!

Using Triggered Campaigns to Convert Beginners to Passholders

Independently owned and operated, you can find light powder, tons of sun, amazing views, and a terrain that fits everyone in the family. 12 miles from Wenatchee, the ski area is built into a 2,000-acre basin on the eastern side of the Cascade Mountains. It’s a little higher, a little drier, and quite a bit “sunshinier” (300 days annually, in fact) than the other mountains in the area. Located in Wenatchee, Washington, Mission Ridge has more than 36 designated runs spread over 2,000 spectacular acres of trails, chutes, screamers and bowls, with a 2,250-foot vertical drop.

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Ascent360 Attending Outdoor Retailer in January!

We will be attending Outdoor Retailer + Snow Show in our headquartered city of Denver, Colorado and will have booth #21341-SL. The trade show will be January 25-28 at the Colorado Convention Center on 700 14th St. We’d love to see you there.

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