Category Archives: Customer Data Platform

Case Study: Alpine Shop

CLIENT OVERVIEW:

Alpine Shop is an Independent Specialty Outdoor Retailer that provides World Class Service to our customers by outfitting them with equipment, inspiration, and education. What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers. After over 35 years in the business, it is Alpine Shop’s vision to see Generations Transformed by Discovery Outdoors.

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Download the Holiday Playbook

Download the Holiday Playbook Webinar: Sleigh Revenue This Season With These Top Campaigns

If you missed our webinar yesterday, you can now download it here!

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. Salesforce.com predicts consumers will complete 50 percent of their holiday shopping by Sunday, December 3, and 80 percent by Friday, December 15. Additionally, they also said that this year’s Cyber Week — the days between Thursday, November 23 and Monday, November 27 — will include the deepest discounts and the highest rate of free shipping, two primary motivators for consumers when deciding whether or not to buy online. So, while you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go.

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Upcoming Webinar: Holiday Playbook

The Holiday Playbook: Sleigh Revenue This Season With These Top Campaigns

The holiday season is one of the most chaotic times for marketers as they prepare for the busiest shopping months of the year. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go this year. Join us as we walk through the top holiday campaigns you should be running this year!

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Reaching the Unengaged

There are 96 days until Christmas, 65 days until Black Friday, and 86 days until Cyber Monday. When you think about it, it’s really not that far away, so planning your marketing strategy sooner rather than later is essential. Something important to think about within your strategy is how you are talking to your unengaged customers. The holidays are a great time to engage those who may not have purchased in months or even years. First, identify who those customers are and then speak to them where they are listening. Once you begin communicating with them again, you may win them back as a lifelong customer!

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How To Acquire Prospects

In this series of Growing Revenue + Driving Engagement, we will be walking you through some powerful campaign ideas of how you can Acquire Prospects, Convert Customers, Increase your Customer Base/Spend, and Retain/Re-engage Customers. Keep visiting our blog to learn how using your existing data can convert prospects into customers that keep coming back!

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