Category Archives: Customer Data Platform

The Difference Between a CDP and an ESP

 

Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic content- all these keywords that we continue to hear are gathered around the same concept; using data to drive your decisions. While ESP’s are evolving and can handle more marketing automation than they have in the past, there is one critical piece they cannot do. ESP’s cannot give you a single view of your customer. To achieve this, you must have a central location where all data sources feed into. This is known as Customer Data Platform (CDP).

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The Holiday Present Companies Want: Data they can Use

The Holiday Present Companies Want: Data they can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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How to Maximize Your Black Friday/Cyber Monday Sales

Black Friday, Cyber Monday Best Practices

Two of the most important holiday shopping days of the year are Black Friday and Cyber Monday. People are looking for a great deal and often perusing both your site and your competitors to weigh the best deal. At this time of the year, loyalty tends to go out the window. People want to take advantage of a good deal no matter what the company.

Black Friday focuses on in-store deals, while Cyber Monday focuses on e-commerce. The hysteria and madness around the two holidays leading up to Christmas is a great way to generate more revenue and obtain new customers looking for the “deal of a lifetime.” Having great sales on these two days can make up most of your yearly sales.

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Ascent360 Recognized in OUTSIDE’S Best Places to Work 2017

Ascent360 has been named on OUTSIDE Magazine’s 100 Places to Work in 2017.

The winning companies are those that value productivity in combination with an active lifestyle, for a fulfilling experience inside and outside the office. This is OUTSIDE’s tenth year providing the Best Places to Work and Ascent360’s first year being a part of this award.

Scott Buelter, Ascent360’s CEO said, “We are honored to be recognized by OUTSIDE Magazine and count ourselves lucky to be listed along with such great organizations.  We strive to create an environment where everyone at the company can impact the culture and contribute to the success of the business.  While we always remain focused on building great software and making our clients happy, we find opportunities to get outside together as a team such as an annual company ski day, hump day hikes, Ragnar Relay, trail runs, and walking the office dog (or grab a beer from the keg).  We work with some of the greatest brands in the outdoor industry and are fortunate to have many resorts, outdoor brands, and retailers as customers.”

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What Happens After the Holiday Boom?

 

Start 2018 Off Strong!

2017 flew by, didn’t it? And with the holidays fast approaching, you don’t make the mistake of not following up after the holidays and losing potential customers! It’s important to speak to the market that may want to take advantage of post-holiday sales, use their gift card or those who return their gifts in hopes to replace it with something else.

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