Category Archives: Customer Data Platform

Use Case: Turn Post-Purchase Data into Insights & Income

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

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Email Best Practices Webinar

Attend the Email Best Practices Webinar presented by Bronto

Ascent360 and Bronto’s Email 101 Webinar

Learn how personalized email campaigns can increase conversions, earn customer loyalty and drive revenue for your brand.  Both Lynn Edgar, Channel Manager at Bronto Software, and Scott Buelter, President of Ascent360, are hosting a webinar on Tuesday, December 6th.  They’ll run through powerful strategies, simple tactics and results from successful, well-known online retailers.  Meant to enhance your current email campaign strategy, this session provides a whole new branding perspective.

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Press Release: AscentCRM Turns the Corner to Become Ascent360

Golden, CO, November 10, 2016 – Ascent360, LLC, is the new name for the successful cloud-based customer analytics company formerly known as AscentCRM.

“We are dedicated to giving our clients very robust, comprehensive insight into their customers,” said Scott Buelter, CEO of Ascent360. “The new name reflects the work we’ve done to get to this point of giving you a full 360-degree view of the customer. We don’t just give you surface data, such as how many emails are opened. Our custom-built customer data platform allows our customers to drill down and dig around, delivering marketing segmentation, revenue attribution, customer reporting and much more.”

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