Category Archives: customer marketing software

Case Study: The Right Message and Channel Matters

marketing channel

Located on the crest of the Cascade Range in Washington, Stevens Pass receives abundant snowfall making it one of the top locations for Washington residents. Stevens Pass caters heavily to day travelers from the surrounding areas. With a variety of terrain, Stevens Pass is an ideal location for all ski levels. Night skiing allows the resort to be open longer hours enabling skiers to take full advantage of the beautiful resort.

The Challenge

With an ever-changing demographic, Stevens Pass is faced with the challenge of speaking to all customers differently. The message you use for a college student is much different than the one used for a family or a more mature skier. Along with the message, the marketing channel matters as well. While young customers may take more to a Facebook ad, a mature customer may do best with email. Stevens Pass was faced with the challenge of talking to each segment differently and speaking to them where they are listening. With the Season Pass push upon them, it was important that they take all channels into consideration to gain the most value from their marketing efforts. But how do you tailor the message and the channel to each different segment?

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In The News: Marketing Tech Company Lands Venture Capital

DENVER BUSINESS JOURNAL – Ascent360, the Golden-based maker of marketing software, raised $1.9 million in seed-round funding it plans to use to spread the word about its technology beyond the active lifestyle and retail clients it has.

The 15-employee company announced the funding Friday. Backing came from Access Venture Partners, Nelnet, Bialla Venture Partners 2, Service Providers Capital, Rockies Venture Club and some private individual investors.

The company had expected to raise about $1 million but found more investor interest and the chance to have more resources to grow, said Scott Buelter, CEO of the three-year-old company.

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Press Release: Ascent360 Raises $1.9M To Help Retailers Turn Customer Data Into Revenue

Golden, CO, January 13, 2017 — Ascent360, the Customer Data Platform (CDP) company, starts 2017 with a 90% oversubscribed seed round of $1.9 million backed by Access Venture Partners, Nelnet, Bialla Venture Partners 2, LLC, Service Provider Capital, the Rockies Venture Club, along with several private investors. “Ascent360 is thrilled to have the backing of such an A-list group of investors going into 2017,” said Ascent360 CEO, Scott Buelter. “This round of funding allows us the strength we need to add the right talent to get our unique technology into today’s retail marketers and help them to leverage customer data in ways they never knew possible.”

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Use Case: Turn Post-Purchase Data into Insights & Income

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

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Use Case: Turn Post-Purchase Data into Insights & Income

Data is one of the most valuable assets to a company. It provides insight into what people are buying, how much they are spending, and most importantly, who they are. But getting a clear view into this data is often a challenge. Only so much can be pulled out of each island of data you have. Your Point of Sale system will show you what is being purchased and how much you are earning while your email sign up will tell you who is interested in your company. But how do you know if those email subscribers ever turn out to be customers? A Customer Data Platform (CDP) can help you gain valuable knowledge from your data. By combining all data sources into the CDP, analytics can then be run to provide key statistics such as Lifetime Customer Value, Customer vs Prospect ratio and RFM Score. From there, segments can be built to execute more effective marketing campaigns.

Thinking through how exactly to use this data and how best to gain value from it can be difficult. The best way to look at how valuable this type of information can be, is to look more closely into a use case. Below we will walk through a customer journey to better understand the benefits of a Customer Data Platform.

Read more ...