Category Archives: data

A Case Study: How a CDP Works WITH a Digital Agency

As a Customer Data Platform, we get many questions like, “If I have a CDP, can I still work with my agency?” and “So, you do what my agency does, right?” The answer to these would be YES and NO! Customer Data Platforms are actually very different than digital agencies and most of our clients have both! Agencies don’t do what a CDP does and vice versa. We love working alongside agencies to gather customer data into our platform and create powerful marketing campaigns for companies. 

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Customer Data Platform vs. Customer Relationship Management Software

 

The Difference Between a CDP & a CRM

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech world? We can help with that. Gartner reported that 47% of marketing leaders said they already have a CDP in full production and another 19% are in the process. Interestingly, Gartner also reported that over half (52%) identify Salesforce Analytics Builder as their customer data platform.

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Understanding the Ascent360 Customer Analytics Tool

Understanding the Ascent360 Customer Analytics Tool

From data to dashboards, our customer analytics tool enables a brilliant analytical experience that your entire team can benefit from. It allows the creation of custom reports and metrics that uses all your data from the Ascent360 platform to determine what is working and what is not. ​This integrated business intelligence tool enables you to see your data from every angle such as custom reports and metrics. Smartly, you can work with your data to discover everything you need to know.

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How to Use Data to Identify Your Best Customers

How to use rfm data for identify your best customers

Quantity or Quality?

Imagine placing an ad in a newspaper or online of your most ideal customer. What would it look like? Would their proximity be 30 miles from your retail location? Would they have spent over $1000 last year? Or perhaps they are majority women, ages 25-45. Every company has their “best customers.” The customers that are loyal to your brand or retail store, that spend the most and frequent your store often. It’s extremely important to know who these people are because they are what’s keeping your business running! Roughly 80% of your revenue comes from only 20% of your customers. Thus, paying close attention to this unique set of customers is critical for your business to thrive. It takes quantity and quality to make a loyal customer.

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Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape

 Upcoming Webinar: Don’t Just Survive the Changing Retail Landscape, Learn How to Thrive!

When: Thursday, February 15, 1:00 P.M. (MT)

Where: Register Here!

About the Webinar: The Outdoor Industry Association and Ascent360 are hosting a webinar on February 15! The retail landscape is changing. With giants such as Walmart and Amazon controlling much of the market, companies are finding it hard to not only survive but to actually thrive in this environment. To stay competitive and continue to grow your business, you need to have the right pieces in place to be successful. At Ascent360, we have learned that customer data is the most important tool to power your business growth.

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