Category Archives: data

Canada’s Anti-Spam Legislation

Understanding Canadian Anti-Spam Legislation

As of June 1st, 2017, the transitional period for commercial electronic messages ended and the three-year mandatory review for CASL is in effect. All Commercial Electronic Messages (CEMs) sent to or from Canada are under CASL jurisdiction. This is notable because CASL is one of the toughest laws for email marketers of its kind and effects how email marketers will gather leads and retain them.

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Scott Buelter Recently Elected as an OIA Board Member!

Scott Buelter, President of Ascent360, is now on the board of the Outdoor Industry Association’s Government Affairs & Sustainable Business Innovation Committee. Scott joins other companies such as Patagonia, Osprey Packs, and Backcountry North. The OIA is a “membership-driven trade organization for the outdoor industry. In collaboration with our members, we are a force for the industry in recreation and trade policy, sustainable business innovation, and increasing outdoor participation.” 

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5 Easy Steps to be a Data-Driven Marketer

With the word “data” popping up more and more, it’s easy to see that there’s great importance in it. Various tools and systems are now being created to help marketers see the potential and need for utilizing their data. The thing is, according to Teradata’s 2015 Global Data-Driven Marketing Survey “only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience.” Companies are now desiring a more accurate view of their business and the ability to analyze company metrics. It’s inevitable that strong data utilization will soon become a part of every profitable business…and it all starts with the data-driven marketer.

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